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Ebay for Dummies
Marsha Collier
0764556541
Jan 2004
Paperback
·
 
Book Description
eBay is the world's #1 online shopping destination and can be a bit intimidating for first-time users. Thankfully, though, the latest edition of eBay For Dummies addresses all the issues a first-time or inexperienced eBay user will confront. Readers will be up to date in no time on the latest changes in the eBay interface, fee structure, and methods for buying and selling. Readers will quickly be on the path that makes bidding, buying, and selling the fun it should be!

A Reference for the Rest of Us! Author Marsha Collier is a recognized eBay expert, thanks to her bestselling books, appearances as an instructor at eBay University events, and appearances on NBC's Today Show, ABC's The View, and numerous print and radio interviews Topics include: getting a user name, making first bids,...



The Wal-Mart Effect : How the World's Most Powerful Company Really Works--and How It's Transforming the American Economy
Charles Fishman
1594200769
January 19, 2006
Hardcover
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From Publishers Weekly
Fishman shops at Wal-Mart and has obvious affection for its price-cutting, hard-nosed ethos. He also understands that the story of Wal-Mart is really the story of the transformation of the American economy over the past 20 years. He's careful to present the consumer benefits of Wal-Mart's staggering growth and to place Wal-Mart in the larger context of globalization and the rise of mega-corporations. But he also presents the case against Wal-Mart in arresting detail, and his carefully balanced approach only makes the downside of Wal-Mart's market dominance more vivid. Through interviews with former Wal-Mart insiders and current suppliers, Fishman puts readers inside the company's penny-pinching mindset and shows how Wal-Mart's mania to reduce prices has driven suppliers into bankruptcy and sent factory jobs...


Retail Business Kit For Dummies
Rick Segel
076455381X
January 2001
Paperback
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Book Description
Do you dream of opening up your own retail business, but don’t know how to get started? In Retail Business Kit For Dummies, retail marketing guru Rick Segel gives you the expert advice you need to get your business on its feet, with unbeatable advice on branding, marketing, and merchandising. You’ll figure out how to start and run your business, including day-to-day operations and procedures as well as all the little details retail professional handle on a daily basis.

If you’ve ever wanted to make your living interacting with customers and being your own boss, this book offers all the inside advice you need to get going. In fact, this book is perfect for anyone: Who wants to be her own boss Considering a career in retailing Who loves working with people Thinking...



Built for Growth: Expanding Your Business Around the Corner or Across the Globe
Arthur Rubinfeld, Collins Hemingway
0131465740
March 7, 2005
Hardcover
·
 
From Publishers Weekly
Starred Review. Ever walk into a Starbucks and wonder: why didn't I think of this? But, honestly, do you really understand the merchandising mechanics of getting a million people to line up for a tall vanilla latte, or of matching up a dark green mug and a Norah Jones CD with a drink order? Rubinfeld, Starbucks's former executive vice president of store development and an advisor to other well-known brands, has given it all quite a bit of thought, and with a writing assist from Hemingway-who also co-authored Bill Gates's book Business @ the Speed of Thought-he painstakingly shares his blueprint for creating financial and cultural retailing success. This is by no means a relaxing corporate history on the rise of a global coffeehouse. It's an intense examination of what goes into conceptualizing a viable retail...


Specialty Shop Retailing: How to Run Your Own Store
Carol L. Schroeder
0471212644
July 2002
Hardcover
·
 
Book Description
Innovative Ideas for Retail Success

"A well-written book that covers all aspects of specialty retailing. A wonderful resource for anyone in retail or thinking about opening a shop." —Kim Mack, Vice President, Crabtree & Evelyn

"Specialty Shop Retailing is a bonanza of savvy ideas and an excellent road map to success in specialty retailing. . . . Schroeder apparently has done it all, or most—and, thankfully, she's willing to share it with the rest of us!" —Phyllis Sweed, former editor in chief, Gifts and Decorative Accessories

"Everything you wanted to know about specialty retailing you can learn right here. . . . A must-read by all prospective owners and all key employees. . . . Add your own creativity and fun, and you have the formula for SUCCESS!" —Joan F. Gillman,...



On Target
Laura Rowley
0471667293
Nov 2004
Paperback
·
 
Book Description
The first behind-the-scenes look at the stunning success of America's hippest discount retailer

Founded in 1962 by Minnesota-based department store Dayton's, Target has grown to become America's second most profitable retailer behind Wal-Mart. On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company's easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships-with designers like Michael Graves, Mossimo, and Todd Oldham-have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle- and upper-income families across the country. In On Target,...



Retail Success!: Increase Sales, Maximize Profits, and Wow Your Customers in the Most Competitive Marketplace in History
George Whalin
0970643500
January 2001
Hardcover
·
 
Leonard H. Roberts, Chairman, RadioShack
I have never read a book on retail management that I have agreed with so much and so deeply.

Garrett Boone, Chairman, The Container Store
Retail Success! makes good on its tall-order promise to help the reader "increase sales, maximize profits, and wow customers."

See all Editorial Reviews


The Official Ebay Bible
Jim Griff Griffith
1592400922
July 2005
Paperback
·
 
From Publishers Weekly
An object sells on eBay every 1.7 seconds. Someone buys a digital camera on the site every 90 seconds. And according to the company, more than 70,000 Americans make their living by selling on eBay. The site has revolutionized the way small-business owners run their operations, and in this guide, Griffin, who was the company's first customer service representative and is now "Dean of eBay Education," shows an impressive command of the ins and outs of using eBay, particularly how to set up and run a business selling merchandise there. Griffin, who travels around the country extolling eBay's virtues in lectures and seminars, is a relentless cheerleader, citing loads of examples of eBay success stories. While he doesn't address some obvious questions (e.g., how eBay makes money and what its responsibilities to users...


How to Buy, Sell, and Profit on eBay : Kick-Start Your Home-Based Business in Just Thirty Days
Adam Ginsberg
006076287X
May 1, 2005
Paperback
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From Booklist
The eBay phenomenon may be the greatest opportunity for home-based entrepreneurs ever. With close to zero start-up costs and a worldwide customer base of 150 million people, the little guy can now compete on a level playing field with huge corporations. Although TV infomercials and eBay itself are teeming with hucksters trying to sell advice, wholesale lists, and auction software to help you jump on the eBay bandwagon, 99 percent of it is junk and unnecessary. In October 2001 Ginsberg had a modest business selling high-end pool tables and tried selling one on eBay on a dare. For him, the rest is history. He now runs a million-dollar eBay business and ships pool tables all over the country. This quick read is a pretty straightforward primer on the do's and don'ts of starting your own (serious) eBay business. Since Ginsberg...


The United States of Wal-Mart
John Dicker
1585424226
July 2005
Paperback
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From Publishers Weekly
Although it's getting too big to be a microcosm, Wal-Mart is a fair representation of many of the most troubling aspects of the American economy, according to this lively and insightful profile of the big-box retail leviathan. Former Colorado Springs Independent staff writer Dicker admirably sums up the conventional complaints against Wal-Mart, detailing poverty-level wages, skimpy benefits, scorched-earth antiunion policies, shuttered smalltown Main Streets, suburban sprawl abetment and rampant outsourcing. Behind the facade of "corn-pone populism" fostered by folksy but steely founder Sam Walton, Dicker asserts, Wal-Mart has become a "global despot." Dicker's analysis is unsparing but balanced. He sympathizes (and sometimes strategizes) with Wal-Mart opponents, but also chides them for ignoring the appeal of...


1001 Ideas to Create Retail Excitement
Edgar A. Falk
0735203431
October 2003
Paperback
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San Francisco Examiner
An excellent new book.... Added to his ideas for creating an exciting store, Falk addresses many key topics to help small retailers compete with larger competitors. --This text refers to the Paperback edition.

Book Description
In a new, completely revised and updated edition of his 1999 classic 1001 Ideas to Create Retail Excitement, public relations and marketing guru Edgar Falk shows small, medium, and large business owners how to make the most of retail opportunities in any economic environment, and teaches all business owners how to think big in the face of growing competition and consumer insecurity.

In our ever-changing economy, Falk's strategies are an absolute necessity for survival and success. Here, he offers a veritable encyclopedia...


Start Your Own Vending Business
Entrepreneur Magazine
1891984853
Dec 2003
Paperback
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Book Description
Looking for an opportunity to make big profits while setting your own schedule? A vending machine business could be your ticket to the top. Americans feed vending machines over $22 billion a year for sodas, candy, coffee and other snacks. That's a nice chunk of change you could be pocketing. Starting out is easy. You can begin part time out of your home. As your customer base increases, you can hire extra help, buy more machines, and expand your service area. There's no real limit to how large you can grow your business. This guide will answer all your questions, including: What are the secrets of scouting out territories? Which items sell, and which don't? How do I establish routes and hire route workers? Should I buy new or used machines? How do I arrange the best placement for my machines? Where can I get...


Retail Management: A Strategic Approach, Ninth Edition
Barry Berman, Joel R. Evans
0131009443
July 25, 2003
Hardcover
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Book Description
This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. For retail training directors.

Book Info
Teaches the reader to become a good retail planner and decision maker. One goal of the text is to help focus on change and adaption to change. Designed for management or retailing students. Contains online...


The Trader Joe's Adventure: Turning a Unique Approach to Business into a Retail and Cultural Phenomeon
Len Lewis
1419500139
September 2005
Hardcover
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From Publishers Weekly
Over the past five decades, popular niche grocer Trader Joe's has grown into a $2.6-billion chain boasting 234 stores in 19 states. How it got there—from a small chain of California convenience stores bought by Joe Coulombe in 1958—has the makings of corporate legend. Lewis, former editor-in-chief of Progressive Grocer, has an authoritative voice, but he simply cannot overcome an unfortunate dearth of raw material. Apparently, executives at Trader Joe's, 80% of whose goods are sold under the chain's private label, have never seen any point in providing an inside look at the company; Lewis is forced to stretch, and too often, repeat the little information that is publicly available. The result features a lot of filler: a plethora of secondhand opinions from industry experts, generic how-to advice and a...


The 7-Step System to Building a 1,000,000 Network Marketing Dynasty
Joe Rubino
0471703192
Mar 2005
Paperback
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Book Description
Millions of people around the world participate daily in network marketing sales. This book offers, for the first time, a step-by-step plan for building a profitable, long-lasting network marketing business. This simple, proven system—from an author who built his own million-dollar network marketing business—gives everyone in the network marketing industry the tools and tactics they need to succeed spectacularly. Rubino’s seven-step system covers every aspect of the network marketing business, from planning to prospecting to training, and gives you the confidence and attitude you need to make your business work and keep it profitable.

About the Author
Dr. JOE RUBINO is an internationally acclaimed network marketing and personal development trainer,...


Merchandising Mathematics for Retailing
Cynthia R. Easterling
0130484210
July 2002
Textbook Paperback
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Book Description
This book provides readers with a firm foundation in the principles and techniques of real-world merchandising mathematics and shows them how to apply these fundamentals to solving specific, everyday retail merchandising problems. Throughout, clear, concise explanations of concepts are followed by step-by-step example problems, practice problems using realistic industry figures, and selected answers. Includes suggestions for working some problems on a computer spreadsheet. Features a review of basic mathematics, decimals, percents, fractions, and highlighted formulas. Basic Merchandising Mathematics. Profitability. Cost of Merchandise Sold. Markup as a Merchandising Tool. Retail Pricing for Profit. Inventory Valuation. The Collar Merchandise Plan. Dollar Open-to-Buy. Performance Measures. For Retail Executives and...


Start and Run a Profitable Retail Business
Jim Dion
1551801000
May 1997
Paperback
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Book Description
- Beat the big-box retailers - Provide outstanding customer service - Use technology to your advantage

From the Publisher
Now includes a bonus CD-ROM with marketing and business tools to help you get your new company started successfully!

See all Editorial Reviews


Sam Walton, Made in America
Sam Walton
0553562835
May 1993
Paperback
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From Library Journal
The late Sam Walton was one of the shrewdest and richest merchants in America. Centered on the building of his Wal-Mart empire, his book, like fellow magnate Sandra Kurtzig's CEO: Building a $400 Million Company from Ground Up ( LJ 5/1/91), is light on biography. However, readers will enjoy the folksy narrative of the small-town millionaire who revolutionized retail distribution. Walton also addresses accusations against him, such as running the competition out of town. Coauthor Huey does a fine job of incorporating candid testimonials from family members and associates, who thought Walton's ideas were sometimes silly. Shortly after Walton's death, the book was given an overly sentimental postscript (a minor detraction) and rushed into print. Highly recommended for public and academic business collections.- Rebecca...


The E-Code: 33 Internet Superstars Reveal 43 Ways to Make Money Online Almost Instantly---Using Only Email
Joe Vitale, Jo Han Mok
0471718556
May 19, 2005
Paperback
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Book Description
Use e-mail to boost your income—today!

The E-Code brings together the combined wisdom of 33 Internet marketing superstars to reveal how they make money online—using nothing but the power of e-mail. Each succinct chapter presents one moneymaking strategy or concept and offers step-by-step guidance on implementing it for maximum profits.

If you have a product or service to sell, the Internet gurus in this book will show you how to sell it—no matter what it is. And even if you don't have your own original product idea, don't worry. Inside you'll find a wealth of quick and effective ideas for creating something that other people will definitely pay for. Using tactics like viral product marketing and online auctions, anyone can make extra money online—and you can too. This is not a...



Retail Product Management: Buying and Merchandising
Rosemary Varley
0415327156
January 2006
Paperback
·
 
Book Description
There are many diverse activities and issues surrounding product management in retailing and it is a complex area for students to fully comprehend. This fully revised and updated textbook is the perfect introduction for students of retailing, guiding readers through all of the issues relating to product management in retailing.

With a concise and highly practical approach, the book has been updated to include the most up-to-date theory, case examples and resources as well as new chapters on product range and promotional activity, specific product management challenges, category management and the use of new technology in retailing.

Taking an integrated approach that incorporates established theory, contemporary commercial practice, examples and case studies, this accessibly written textbook is key reading...


The Ultimate Guide to Electronic Marketing for Small Business
Tom Antion
047171870X
June 2005
Paperback
·
 
Book Description
Effective, affordable, low-risk online marketing techniques for small business owners
Most small businesses are not taking advantage of the powerful and inexpensive Internet-based marketing tools and techniques that are available to them. These tools and techniques can mean the difference between a viable business and closing up shop. But most of what small business owners hear or read about the Internet applies to large businesses with greater resources than their own, or comes from unreliable or shady sources. The Ultimate Guide to Electronic Marketing for Small Business gives the small business owner or aspiring entrepreneur the real-world tools and tactics to market their small business around the world with little investment and even less risk. Full of practical ideas on reaching new customers and...


Retailing Management W/Student Tutorial CD-ROM
Michael Levy, Barton A Weitz
0072553928
February 14, 2003
Hardcover
·
 
Book Description

Retailing has become a high-tech, global industry. Retailing Management covers the latest developments in information technology for retailers. It also covers current trends and practices in international retailing.

An interactive website offers additional resources for the reader.

Book Info
Covers teh latest developments in information technology for retailers. Covers current trends and practices in international retailing.

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The King's English
Betsy Burton
1586856871
Apr 2005
Hardcover
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From Publishers Weekly
Burton, owner of The King's English Bookshop (TKE) in Salt Lake City, has pursued a simple objective since the store's inception in 1977: "Pick good books, pass them on. That's all that counts in the end." Indeed, the fulfillment she derives from reading is matched only by the joy and satisfaction she feels when she pairs customers with quality books. In this lively history of the independent bookstore, she recounts her experiences working with various employees and partners and adjusting to sophisticated alarm systems and computerized inventories, but her anecdotes involving well-known authors are the most engrossing. She describes how Isabel Allende pitched in good-naturedly when the dinner Burton was preparing in her honor got out of control, and how John Mortimer giggled gleefully when Burton encountered...


Call to Action: Secret Formulas to Improve Online Results
Bryan Eisenberg, Jeffery Eisenberg
1932226397
May 9, 2005
Hardcover
·
 
Jim Sterne, Author
Steve Krug nailed Web marketing philosophy in Don’t Make Me Think. Now it’s time to get practical.

Patrick Byrne CEO, Overstock.com
Bryan and Jeffrey Eisenberg are #1 in the online conversion game and there is no #2.

See all Editorial Reviews


Winning At Retail: Developing a Sustained Model for Retail Success
Willard N. Ander
047147357X
May 2004
Hardcover
·
 
Book Description
Praise for Winning At Retail "Winning at Retail offers the most effective strategies available for retailers. At McDonald’s, the ‘Quick-EST’ model is crucial, because being close and convenient to where our customers live, work, and shop helps us create maximum value. If you want to harness your company’s strengths to become a leader in your category–and stay in tune with what your customers want–this is the book for you." –Jim Rand, Senior Vice President of Business Development, McDonald’s Corporation "Winning at Retail provides a thoughtful approach to retail differentiation. Ander and Stern warn of the ‘treacherous middle’ into which retailers too easily drift. They inspire us to avoid this peril through case studies of retailers who have...


Rfid for Dummies
Patrick J. Sweeney, II
076457910X
Apr 2005
Paperback
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Book Description
Many companies have asked suppliers to begin using RFID (radio frequency identification) tags by 2006 RFID allows pallets and products to be scanned at a greater distance and with less effort than barcode scanning, offering superior supply-chain management efficiencies This unique plain-English resource explains RFID and shows CIOs, warehouse managers, and supply-chain managers how to implement RFID tagging in products and deploy RFID scanning at a warehouse or distribution center Covers the business case for RFID, pilot programs, timelines and strategies for site assessments and deployments, testing guidelines, privacy and regulatory issues, and more

Download Description
Many companies have asked suppliers to begin using RFID (radio frequency...


Up against the Walmarts: How your Business Can Prosper in the Shadow of the Retail Giants
Don Taylor
0814473008
August 2005
Paperback
·
 
From Booklist
What does it take for a small retailer to compete with the likes of the Wal-Marts, Home Depots, and various warehouse clubs? Price isn't the only consumer attraction, say consultants Taylor and Archer; to prove their point, they examine every facet of a business, from buying strategies to employee empowerment. All their suggestions--usually in the form of numbered lists--follow much-accepted financial, personnel, and marketing techniques. In promotional ideas, for instance, recommendations center on relationship building--sending a birthday card, establishing a frequent-buyer program, awarding customer suggestions, and so on. What elevates their advice above that of the well-known management gurus is the practicality of their ideas and the description of more than 10 small-retailer success stories. Barbara...

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