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Global Marketing
Warren J. J. Keegan
0131469193
December 2004
Textbook Paperback
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Book Description
Global Marketing, Fourth Edition, builds on the worldwide success of Principles of Global Marketing and Global Marketing, Second Edition and Third Edition. Those books took an environmental and strategic approach by outlining the major dimensions of the global business environment. The authors also provided a set of conceptual and analytical tools that would prepare students to successfully apply the 4Ps to global marketing. The authors have approached all four editions with the same goal: to write a book that is authoritative in content, yet relaxed and assured in style and tone. The following student comments suggest that we accomplished our goal: "the textbook is very clear and easy to understand"; "an excellent textbook with many real-life examples"; "the authors use simple language and clearly state the...


Global Marketing Management
Warren J. Keegan
0130332712
July 2001
Hardcover
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Book Description
This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and...


Basic Marketing: A Global-Managerial Approach
William D. Perreault
0072947039
July 2004
Textbook Hardcover
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Marketing
Richard L. Sandhusen
0764112775
September 2000
Paperback
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Book Description
Thoroughly revised, this book comprehensively covers the modern marketing curriculum presented in leading business schools. Reflecting today's world, it emphasizes the global marketplace. A true-to-life hypothetical company is presented with explanation and analysis of both domestic and international marketing strategies. Books in this series are designed mainly for classroom use, and make excellent supplements to college texts. In adult education or business brush-up programs, they can serve as fine main texts.


MP International Business: Competing in the Global Marketplace
Charles W. L. Hill
0072949392
January 7, 2004
Hardcover
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Book Description
Market-defining since it was first introduced, International Business 5e by Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his expertise in teaching, writing, and consulting to create the most thorough, up-to-date, and thought-provoking text on the market. Because many issues in international business are complex, the text explores the pros and cons of economic theories, government policies, business strategies, organizational structures, etc. Hill's: International Business goes beyond the often shallow explanations that other books offer, while maintaining a tight integrated flow between the chapters. Hill's book is practical in nature, focusing on the managerial implications of each topic on the actual practice of international...


Global Marketing Management
John A. Quelch
0201350629
Nov 1998
Paperback
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Book Info
Discusses the changing landscape of global economies within the last few years & what is expected in the future & how strategies may be developed to establish a firm hold of market shares as global competition escalates. Paper.


Marketing (SparkCharts)
SparkNotes Editors
1586639102
June 2003
Paperback
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The Offshore Nation : Strategies for Success in Global Outsourcing and Offshoring
Atul Vashistha, Avinash Vashistha
0071468129
February 10, 2006
Hardcover
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Book Description
Seize the competitive advantage of outsourcing with advice from the experts Written by two outsourcing consultants to many Standard Poor's 500 companies, The Offshore Nation offers you guidance on integrating outsourcing into your organization's core goals, maximizing ROI, and minimizing operational risks. The authors also make a case for the globalization of services and offer insights into outsourcing trends worldwide.

From the Back Cover

Praise from industry experts for The Offshore Nation



International and Global Marketing
Taylor W. Meloan
0256218943
June 1998
Paperback
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Marketing: An Introduction
Gary Armstrong
0131424106
February 2004
Textbook Paperback
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Book Description
This accessible, streamlined introduction to marketing by two of today's best-selling marketing authors helps users master the basic principles and practices of modern marketing in an enjoyable and practical way. The new edition is an even more effective text than its predecessors: it is complete, easy to manage, and explains how marketing affects the big picture in business and influences specific company divisions like accounting, information technologies, finance, operations, and human resources. Updated to present the latest marketing thinking, it builds upon a framework which positions marketing as the art and science of creating value for customers in order to capture value from customers in return. An excellent resource and tool for those employed in the field of marketing and sales; especially helpful for...


Strategic Marketing Decisions In Global Markets
Isobel Doole
184480142X
September 2, 2004
Paperback
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Marketing Management: A Strategic Decision-Making Approach
John Mullins
0072863706
February 2004
Textbook Paperback
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Book Description
Marketing Management, 5/e by Mullins, Walker, Boyd, and Larreche is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned. The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter. Also, an entire chapter (Chapter 15) is devoted to the development of marketing strategies for the new economy. ...


Global Marketing Strategy
Harold Wong Chee
0273623486
June 1998
Paperback
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Global Perspectives in Marketing
Erdener Kaynak
0275902102
Oct 1985
Hardcover
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Choice
"Global marketing and coordination of global marketing activities are major topics of interest in the field today. This volume is an attempt to approach these issues from a managerial perspective. The articles are informative.... The book is a valuable source for researchers and advanced students interested in specific issues related to international marketing."

Review
“Global marketing and coordination of global marketing activities are major topics of interest in the field today. This volume is an attempt to approach these issues from a managerial perspective. The articles are informative.... The book is a valuable source for researchers and advanced students interested in specific issues related to international marketing.”–Choice


The Travels of a T-Shirt in the Global Economy : An Economist Examines the Markets, Power, and Politics of World Trade
Pietra Rivoli
0471648493
March 14, 2005
Hardcover
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From Publishers Weekly
During a 1999 protest of the World Trade Organization, Rivoli, an economics professor at Georgetown, looked on as an activist seized the microphone and demanded, "Who made your T-shirt?" Rivoli determined to find out. She interviewed cotton farmers in Texas, factory workers in China, labor champions in the American South and used-clothing vendors in Tanzania. Problems, Rivoli concludes, arise not with the market, but with the suppression of the market. Subsidized farmers, and manufacturers and importers with tax breaks, she argues, succeed because they avoid the risks and competition of unprotected global trade, which in turn forces poorer countries to lower their prices to below subsistence levels in order to compete. Rivoli seems surprised by her own conclusions, and while some chapters lapse into academic...


Building Global Biobrands: Taking Biotechnology to Market
Francoise Simon
074322244X
August 2003
Hardcover
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From Publishers Weekly
If you're intimidated by a book that has "single nucleotide polymorphism" in its glossary, perhaps this isn't for you. But if you can get past the occasionally dense material and have at least a passing interest in the exploding sector of biotechnology, this guide really is a wonder. Professors and marketing strategists Simon and Kotler have compiled an overview of biotech that's both readable and incredibly detailed. Seamlessly switching between observations on innovating, branding and acquiring global reach, the authors display a knowledge of the subject that's almost unreal. And while advances like gene therapy and nanotechnology may sound futuristic, the future is in many cases already here-and accounting for possibly "a third of world GDP," the authors note. The writing is sprightly, the structure...


Global Marketing: Foreign Entry, Local Marketing, and Global Management
Johny K. Johansson
0072961805
April 2005
Textbook Hardcover
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Book Description
Johansson’s Global Marketing, 4/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. The discussion progresses from how to market an existing product outside of the domestic market to how to develop a new product for specific local markets and then broadens the scope to discuss marketing and management topics from a global managerial perspective. Legal, regulatory, political, and cultural, issues are discussed as appropriate throughout the text. Excellent examples and cases, many of which are drawn from the author’s rich international experience, help students move from concept to application. ...


Global Marketing Management
John A. Quelch
0324322844
Mar 2005
Hardcover
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Book Description
GLOBAL MARKETING MANAGEMENT uses Harvard cases to examine the factors that affect marketing of goods and services worldwide. Emphasis is on marketing strategies of domestic marketers to international operations and the institutional structure that exists in international markets. Marketing strategies of corporate operations within the global arena are also examined. The greatest challenge to the complex new demands of the expanded, global marketplace comes in developing the organizational capabilities and managerial competencies to implement a clearly defined strategic intent. Global Marketing Management?s cases provide real examples of these challenges by presenting the issues faced by domestic companies such as Bausch & Lomb, Reebok, Gillete, DHL, and international firms such as Tesco, Plc, Silvio Napoli, Bajaj...


Global Marketing and Advertising : Understanding Cultural Paradoxes
Marieke K., Ph.D. de Mooij
1412914760
March 8, 2005
Paperback
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Review
P.G. Kishel CHOICE : "Mooij has written an insightful and informative update to her earlier work about the cultural aspects of international marketing. . . . The book is filled with cultural, country, and company examples that help illustrate and explain the paradoxes international marketers are likely to encounter."

Book Description
Global Marketing and Advertising, Second Edition provides a knowledge base of cultural differences and similarities as well as a structure of how to apply this knowledge to the management of global branding and marketing communications. Offering a mix of theory and practical applications, it reviews global branding strategies, classification models of culture, and the consequence of culture for all aspects of marketing communications.   New...


The Marketing Era
Kalman Applbaum
0415945437
Oct 2003
Hardcover
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Review
"A provocative, intellectually stimulating, and original book...Applbaum has brought marketing itself, alive and breathing, into the sphere of anthropological theory and argument. He leaves me convinced-I now think that capitalism is distinguished not only by the plenitude of products and services that it produces, but also by its success, through marketing, in inscribing consumption as a unitary way of life onto the very brains of its supporters."
–- Sidney Mintz, author of Tasting Food, Tasting Freedom: Excursions into Eating, Power, and the Past

"This work addresses skillfully and with a rich trove of material a critical missing gap in the vast wave of research on the culture of contemporary capitalism. Applbaum describes not only one of the key origins of the idea of globalization but also one...


Strategic Database Marketing
Arthur Middleton Hughes
007145750X
July 2005
Hardcover
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Book Description
Web-focused strategies for turninga company's customer list into itsmost powerful competitiveadvantage For more than a decade, Strategic DatabaseMarketing has been a popular and authoritativehow-to on database marketing, referred to everyday by marketing practitioners around the world.Featuring dozens of innovative, workable strategies,it has shown marketers how to profitablymanage customer relationships, retain loyalty,increase the incremental profits from each customerin the database, and more. Fast-changing tools and technologies requireauthor and database marketing pioneer ArthurHughes to update the book's data andtechniques. This substantially revised third editionfeatures: A completely new chapter on modeling andappended data New details on fast-changing Web technologiesand marketing Updated material on...


The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace
Nitish Singh, Arun Pereira
0750678496
April 6, 2005
Paperback
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Review
"Although Web globalization may be inevitable for most companies, successful Web globalization is not. Every culture and country is loaded with symbolism, slang and hidden meanings. It is critically important to fully understand the subtleties of each culture you are targeting before you launch your Web site. The Culturally Customized Website is a valuable tool for helping executives successfully localize their Web sites for countries and cultures around the world. It blends a wide array of anecdotal and research-based data to help executives be more effective in this increasingly global economy."
-- John Yunker, President, Byte Level Research;
Author of Beyond Borders: Web Globalization Strategies

"If the Web is to be truly World-wide, web sites cannot be designed with cookie-cutter templates with a "one style fits...


Married to the Brand: Why Consumers Bond with Some Brands for Life
William J. McEwen
1595620052
November 2005
Hardcover
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Book Review
How does a brand--a company or one of its products--stand out in an ever-louder and more chaotic marketplace? Why do customers develop intense and lasting bonds with some products they consume, but not others? What do winning brands do better than their competitors? Generations of marketers have pondered these questions, and Married to the Brand offers thought-provoking answers.

Based on 60 years of research from the Gallup Organization, the book combines a thoughtful, data-driven approach with a playful metaphor. Author and Gallup researcher William McEwen sees customers' interactions with brands as markedly similar to the in-depth, extended relationships we see in marriages. From his opening pages, McEwen draws parallels between customers' feelings about brands and romantic relationships. For example, he points...



The Marketing Era
Kalman Applbaum
0415945445
Mar 2004
Paperback
·
 
Review
"A provocative, intellectually stimulating, and original book...Applbaum has brought marketing itself, alive and breathing, into the sphere of anthropological theory and argument. He leaves me convinced-I now think that capitalism is distinguished not only by the plenitude of products and services that it produces, but also by its success, through marketing, in inscribing consumption as a unitary way of life onto the very brains of its supporters."
–- Sidney Mintz, author of Tasting Food, Tasting Freedom: Excursions into Eating, Power, and the Past

"This work addresses skillfully and with a rich trove of material a critical missing gap in the vast wave of research on the culture of contemporary capitalism. Applbaum describes not only one of the key origins of the idea of globalization but also one...

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