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Public Relations : The Complete Guide

0324203047


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Book Description
With the rise of integrated marketing communications (IMC) and the decline of paid media, the importance of public relations is on the upswing. Companies are realizing the benefit of speaking with ?one voice? in both paid media and nonpaid efforts. And as media rates continue to rise though response rates fall ? and potential buyers are less moved by what they view as ?sales messages? ? effective PR will only grow more vital. An excellent resource for professionals in every field, Public Relations: The Complete Guide provides a valuable hands-on reference for professionals ranging from midlevel marketing and sales managers to senior-level executives.

About the Author
Joe Marconi has been a senior marketing and management executive with several organizations and is the...


Effective Public Relations
Scott M. Cutlip
0130082007
July 2005
Textbook Paperback
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Book Description
Effective Public Relations presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This “bible” of the public relations field continues in its role as the single most authoritative and complete reference for public relations professionals. Still the most comprehensive and authoritative introductory book, continuing its long-standing tradition as the most-cited reference book. Often referred to as the “bible of public relations,” the new edition covers the many aspects of public relations theory and practice in a variety of settings. This text also serves as the basic reference for accreditation programs worldwide. Updates examples, sources, and references to provide readers with contemporary cases, contexts, and perspectives that...


Native Tongue
Carl Hiaasen
0446613207
Nov 2004
Paperback
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From Publishers Weekly
Hiassen sends his reluctant journalist hero after a morally corrupt real estate developer in this scattershot but inventive entertainment. Copyright 1992 Reed Business Information, Inc. --This text refers to the Mass Market Paperback edition.

From Library Journal
Imagine you're driving a rented Chrysler LeBaron convertible to the perfect family vacation at the Amazing Kingdom of Thrills when a rat is tossed into your car by a passing pickup. The rodent in question is not a rat, but a rare blue-tongued mango vole just liberated from the Kingdom by the militant Wildlife Rescue Corps. Welcome to the world of Native Tongue , where dedicated (if somewhat demented) environmentalists battle sleazy real estate developers in the Florida Keys. Hiaasen reminds one of...


Public Relations: The Profession and the Practice with Free "Interviews with Public Relations Professionals" Student CD-ROM and PowerWeb

0072935316


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Public Relations: Strategies and Tactics
Dennis L. L. Wilcox
0205449441
May 2005
Textbook Hardcover
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Book Description
Now in its eighth edition, Public Relations combines numerous real-life case studies with fundamental concepts of the field, helping students relate theory to the actual practice of public relations. Grounded in scholarship, the main text and features are all built on references to landmark studies and time-honored public relations techniques. Written in a disarming and accessible style, this edition also focuses on technology in every application, and it leads readers to think about other creative ways to use new media. New to the Eighth Edition In an age of corporate scandals, terrorism and national health issues, a new chapter on Conflict Management: Dealing with Issues, Risks and Crises lays the groundwork for understanding and coping with various crises Merges chapters on What is Public Relations and...


Effective Public Relations (8th Edition)

0135412110


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Book Description
Effective Public Relations, Eighth Edition presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This “bible” of the public relations field continues in its role as the single most authoritative and complete reference for public relations professionals. Still the most comprehensive and authoritative introductory book, continuing its long-standing tradition as the most-cited reference book. Often referred to as the “bible of public relations,” the new edition covers the many aspects of public relations theory and practice in a variety of settings. The Eighth Edition also serves as the basic reference for accreditation programs worldwide. Updates examples, sources, and references to provide readers with contemporary cases,...


Effective Public Relations(Essential Managers Series)
Moi Ali
0789480085
January 2001
Textbook Paperback
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Book Description
Learn all you need to know about how to generate and manage publicity--from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also provides practical techniques for presenting information, whether writing news releases or organizing press conferences and product launches. Power tips help you to deal with real-life situations and handle all types of media with confidence.

About the Author
Moi Ali runs her own public relations and marketing company, specializing in working with small businesses and charities. She writes a monthly feature on marketing and PR issues for Voluntary Voice and has published a number of books, including Practical Marketing and PR for the...


How to Work a Room, Fully Revised and Updated
Susan RoAne
0060957859
Dec 2000
(Paperback) - Revised Ed.
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From AudioFile
A must listen for career beginners and equally valuable for the rest of us, HOW TO WORK A ROOM contains good basic information and a how-to manual on business socializing and networking. RoAne's detailed, well-thought-out message covers almost every situation anyone might encounter in his or her career. Though her vocal presentation is sometimes distractingly juvenile, overall her message contains helpful ideas and is a valuable listen for both professionals and novices. An important feature is what to do and what not to do in cyberspace. A great gift for oneself or for those interested in polishing their business and social skills. L.C. © AudioFile 2004, Portland, Maine-- Copyright © AudioFile, Portland, Maine --This text refers to the Audio CD edition.

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Never Eat Alone : And Other Secrets to Success, One Relationship at a Time
Keith Ferrazzi, Tahl Raz
0385512058
February 22, 2005
Hardcover
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From Publishers Weekly
The youngest partner in Deloitte Consulting's history and founder of the consulting company Ferrazzi Greenlight, the author quickly aims in this useful volume to distinguish his networking techniques from generic handshakes and business cards tossed like confetti. At conferences, Ferrazzi practices what he calls the "deep bump" - a "fast and meaningful" slice of intimacy that reveals his uniqueness to interlocutors and quickly forges the kind of emotional connection through which trust, and lots of business, can soon follow. That bump distinguishes this book from so many others that stress networking; writing with Fortune Small Business editor Raz, Ferrazzi creates a real relationship with readers. Ferrazzi may overstate his case somewhat when he says, "People who instinctively establish a strong network of...


Your Call Is Important to Us
Laura Penny
1400081033
Aug 2005
Hardcover
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From Publishers Weekly
The odious lies of advertising and PR; "morbidly obese CEO bonuses"; news networks that are "content providers" rather than sources of journalism; "nutraceuticals," "cosmeceuticals" and lifestyle drugs; overly powerful and financially motivated insurance companies and HMOs; and, of course, the reliably unreliable politicians—Penny's political and corporate targets in this everything-and-the-kitchen-sink sendup are largely American (although she reserves some ammunition for her homeland, Canada—or, as she lovingly calls it, "Soviet Canuckistan"), and rest assured the U.S.A. comes off pretty badly in comparison to its neighbor to the north. Penny, 30, is a teaching fellow at King's College in Halifax. Her common-sense, ordinary-language observations are peppered throughout with historical context and...


Dereliction of Duty: Lyndon Johnson, Robert McNamara, the Joint Chiefs of Staff, and the Lies That Led to Vietnam
H. R. McMaster
0060929081
January 1998
Paperback
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Book Review
For years the popular myth surrounding the Vietnam War was that the Joint Chiefs of Staff knew what it would take to win but were consistently thwarted or ignored by the politicians in power. Now H. R. McMaster shatters this and other misconceptions about the military and Vietnam in Dereliction of Duty. Himself a West Point graduate, McMaster painstakingly waded through every memo and report concerning Vietnam from every meeting of the Joint Chiefs of Staff to build a comprehensive picture of a house divided against itself: a president and his coterie of advisors obsessed with keeping Vietnam from becoming a political issue versus the Joint Chiefs themselves, mired in interservice rivalries and unable to reach any unified goals or conclusions about the country's conduct in the war. McMaster stresses two elements in his...


Body Check
Deirdre Martin
0515134899
February 2003
Mass Market Paperback
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From Booklist
Janna MacNeil is a publicist with a tough assignment: transform the hard-drinking, hooker-soliciting, Stanley Cup-misusing New York Blades hockey team into family-friendly cash cows for Corporate. Her prime adversary is the competitive, gorgeous, brusque team captain Ty Gallagher, to whom public relations means dating a different model each weekend. Ty's stubborn refusal to do anything resembling a United Way commercial collides with Janna's professional persistence, so of course they despise each other, until they end up discovering each other's hidden virtues and making out on the kitchen floor. Tentative romance ensues, as do hockey-themed double entendres: "Don't come crying to me," says Janna's roommate, "when you find out he's shooting his puck into some other woman's net." Whether Janna and Ty's love can survive...


The Bush Agenda : Invading the World, One Economy at a Time
Antonia Juhasz
0060846879
May 1, 2006
Hardcover
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Book Description
The Bush Agenda is the first book to expose the Bush Administration's radical economic agenda for global domination, a plan more extreme, unilateral and audacious than any of his predecessors, a plan that has created the greatest level of violent opposition to America and Americans in recent history.The Bush Agenda: Invading the World, One Economy at a Time explores the Bush Administration's plan to invade the world through a corporate globalization agenda, first in Iraq, then the Middle East with the proposed U.S.-Middle East Free Trade Area, and ultimately as a cornerstone to the global Bush Doctrine of Pax Americana. What is Bush's "free trade?" It's an economic model that argues that by removing restrictions on multinational corporations, these companies will be freed to become engines of economic growth in...


Native Tongue
Carl Hiaasen
044669570X
May 2005
Paperback
·
 
From Publishers Weekly
Hiassen sends his reluctant journalist hero after a morally corrupt real estate developer in this scattershot but inventive entertainment. Copyright 1992 Reed Business Information, Inc. --This text refers to the Mass Market Paperback edition.

From Library Journal
Imagine you're driving a rented Chrysler LeBaron convertible to the perfect family vacation at the Amazing Kingdom of Thrills when a rat is tossed into your car by a passing pickup. The rodent in question is not a rat, but a rare blue-tongued mango vole just liberated from the Kingdom by the militant Wildlife Rescue Corps. Welcome to the world of Native Tongue , where dedicated (if somewhat demented) environmentalists battle sleazy real estate developers in the Florida Keys. Hiaasen reminds one of...


Media Relations: From a Journalist's Perspective
David Henderson
0595345956
March 2005
Paperback
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Book Description
“Public relations is never as easy as it looks. So you are lucky to be reading this book, for few know PR as well as David Henderson. A skilled correspondent and a gifted man, David knows both sides of the process of delivering a message.”—Harry Smith, CBS News “A wise and knowing set of reflections on how media relations can work both ways to keep the public better informed.”—Scott Simon, National Public Radio “David Henderson has worked both sides of the street—as a reporter and an advocate. He has that double advantage of knowing a story and knowing how to sell it.”—Richard Serrano, Los Angeles Times “Finally, someone who knows what he’s talking about in journalism proves he knows what he’s talking about in public relations!...


101 Ways Promote Yourself
Raleigh Pinskey
0380785080
July 1997
Paperback
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Book Description
You may have the most outstanding business, product, idea or talent in the world, but in order to be successful, you have to let the world know about it. Raleigh Pinskey offers you a crash course on how to get the attention you need. 101 Ways to Promote Yourself reveals the insider secrets learned from years of experience and how these low-cost, high-powered techniques can carry you to the top of your market and beyond. Find out how to:Develop hot new leadsProject a positive imageGet your name in front of potential customersPromote instant name recognitionHold on to valued customersBuild on your success by cultivating referralsPosition yourself for greater visibility in your marketGrow and expand your network and databaseExplore media opportunitiesMarket effectively on the InternetCreate goodwill in your...


Evaluating Practice : Guidelines for the Accountable Professional (5th Edition)
Martin J. Bloom, et al
0205466982
July 15, 2005
Hardcover
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Book Description
Now with a free SINGWIN CD-ROM, Evaluating Practice, Fourth Edition is even easier for readers to understand and apply data analysis. Unsurpassed among human service evaluation books, Evaluating Practice, Fourth Edition, includes the innovative SINGWIN program, created by Charles Auerbach, David Schnall, and Heidi Heft Laporte of Yeshiva University. Evaluating Practice instructs readers on managing cases and charting and filling out scales. Although the authors are best known within the social work discipline, this book can also be used in other professional programs such as nursing, counseling, psychology, and psychiatry. The free supplement with practice test questions provides a number of helpful exercises. For anyone interested in social work at both the undergraduate and graduate level. Also for those...


Public Relations For Dummies
Eric Yaverbaum
0471772720
June 2006
Paperback
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Book Description
Proven techniques that maximize media exposure for your business

A seasoned PR pro shows you how to get people talking

When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz — and build your bottom line.

Discover how to Map a winning PR strategy Grab attention with press releases, interviews, and events Cultivate good media relations Get print, TV, radio, and Internet coverage Manage a PR crisis

About the Author
Eric Yaverbaum: Eric Yaverbaum co-founded Jericho...



China The Balance Sheet: What the World Needs to Know Now About the Emerging Superpower
C. Fred Bergsten (Editor)
1586484648
April 2006
Hardcover
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Book Description
C. Fred Bergsten, Bates Gill, Nicholas R. Lardy and Derek Mitchell are the principal authors of this investigative analysis, full of new information and perspectives on China, the result of a year-long task force jointly sponsored by CSIS and IIE, to which distinguished China experts have contributed. It is accessible, narrative-driven, filled with facts, but written for the general reader. The expert judgments presented in China: The Balance Sheet will inform policymakers in Washington, scholars and the business community for years to come.

About the Author
The Center for Strategic and International Studies (CSIS) is a nonprofit, bipartisan public policy organization established in 1962 to provide strategic insights and practical policy solutions to decision makers concerned...


Fair Play
Deirdre Martin
0425194574
February 2004
Mass Market Paperback
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From Publishers Weekly
Martin's second playful romance set in the world of professional hockey (following Body Check) scores again. After nearly being raped by a sports star, Theresa Falconetti doesn't date athletes-or, in truth, anyone at all. So when two suitors begin courting her, she's flummoxed rather than flattered. Smooth, sexually undemanding Reese Banister seems like a dream come true even though he's the nephew of the man determined to take over her financially shaky PR firm. In contrast, new client Michael Dante, whose family owns a popular Brooklyn restaurant, is her worst nightmare. He's a professional hockey player, he comes from the same Bensonhurst neighborhood as her lovable but irritating Italian family and he's always in her face. As Theresa tries to upgrade the image of Michael's restaurant, decide whether or not to...


The Fall of Advertising and the Rise of PR
Al Ries
0060081996
May 2004
Paperback
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Book Review
In The Fall of Advertising and the Rise of PR, longtime marketing strategist Al Ries and his daughter/business partner Laura Ries offer solid arguments championing the latter over the former for modern-day brand building. Such a stance is hardly new for these two, who have jointly, individually, and with others written eight previous books on related topics since Al penned The Positioning Era Cometh for Advertising Age some three decades ago. What's fresh this time is the dissection of contemporary corporate hits--like Starbucks, Botox, eBay, and even Harry Potter--that have eschewed traditional advertising and nevertheless soared to the top through the savvy use of public relations. The authors spend the first part of the book discussing how advertising lost credibility among consumers as it became more of a creative...


All the President's Spin: George W. Bush, the Media, and the Truth
Ben Fritz
0641670060

Paperback
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The Swamp : The Everglades, Florida, and the Politics of Paradise
Michael Grunwald
0743251059
February 28, 2006
Hardcover
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From Publishers Weekly
Starred Review. Washington Post reporter Grunwald brings the zeal of his profession—and the skill that won him a Society of Environmental Journalists Award in 2003—to this enthralling story of "the river of grass" that starry-eyed social engineers and greedy developers have diverted, drained and exploited for more than a century. In 1838, fewer than 50 white people lived in south Florida, and the Everglades was seen as a vast and useless bog. By the turn of this century, more than seven million people lived there (and 40 million tourists visited annually). Escalating demands of new residents after WWII were sapping the Everglades of its water and decimating the shrinking swamp's wildlife. But in a remarkable political and environmental turnaround, chronicled here with a Washington insider's...


Trust Us We're Experts
Sheldon Rampton
1585421391
Jan 2002
Paperback
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Book Review
Fearless investigative journalists Sheldon Rampton and John Stauber (Toxic Sludge Is Good for You! and Mad Cow U.S.A.) are back with a gripping exposé of the public relations industry and the scientists who back their business-funded, anti-consumer-safety agendas. There are two kinds of "experts" in question--the PR spin doctors behind the scenes and the "independent" experts paraded before the public, scientists who have been hand-selected, cultivated, and paid handsomely to promote the views of corporations involved in controversial actions. Lively writing on controversial topics such as dioxin, bovine growth hormone, and genetically modified food makes this a real page-turner, shocking in its portrayal of the real and potential dangers in each of these technological innovations and of the "media pseudo-environment"...


Media Relations for Public Safety Professionals
Leo M. Brown
0763731676
Jan 2004
Paperback
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Book Description
Provides a primer for emergency responders who find themselves confronted by the media. Covers essential topics as press releases, the types of media, and interviewing techniques.

Book Info
Text provides a training and reference tool for front-line EMS, fire, and law enforcement personnel to understand and master best practices for interacting with the news media. Offers an overview of relevant laws and ethics, media policy guidelines, press releases, interviews, and more. Softcover. DLC: Police-community relations.


Broken Windows, Broken Business: How the Smallest Remedies Reap the Biggest Rewards
Michael Levine
0446576786
November 2005
Hardcover
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From Publishers Weekly
Law-and-order criminology inspires this dour, hectoring treatise on the importance of sweating the small stuff in business. PR executive Levine, author of Guerrilla P.R., combines his professional concern for detailed image control with James Q. Wilson and George L. Kelling's theory that minor signs of disorder foster a climate of insecurity that causes decent folk to flee. He contends that a company's metaphorical "broken windows"—a confusing Web site, messy restrooms, peeling paint, nagging inconsistencies like "when the waiter at a Chinese restaurant is named Billy Bob"—signal an indifference to consumer satisfaction that repels customers. His remedies are fairly routine: deploy mystery shoppers to ferret out shortcomings, remember that first impressions are lasting, strive to "exceed...


The Practice of Public Relations, Ninth Edition
Fraser P. Seitel
0131020250
July 31, 2003
Hardcover
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Book Description
To succeed in public relations, professionals need an innate sense of the power, excitement, and value to society's primary institutions of its practice. This book uses a unique hands-on approach that prompts readers to think critically about the field. Prepares readers to deal with a full range of situations and to arrive at effective, ethical solutions. Offers two new mini-chapters on Investor Relations and International Public Relations. Features new contemporary cases including Rudy Giuliani and 9/11, Gary Condit, Trent Lott, Microsoft public relations, and more. Presents new hypothetical cases including cases on speechwriting, Internet monitoring, and sex discrimination. Features new contemporary interviews with such public figures as Gov. Jesse Ventura, Rudy Giuliani PR Director Sunny Mindell, National Black...


Thank You for Smoking : A Novel
Christopher Buckley
0812976525
February 14, 2006
Paperback
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Book Review
"Nick Naylor had been called many things since becoming chief spokesman for the Academy of Tobacco Studies. But until now no one had actually compared him to Satan." They might as well have, though. "Gucci Goebbels," "yuppie Mephistopheles," and "death merchant" are just a few endearments Naylor has earned himself as the tobacco lobby's premier spin doctor. The hero of Thank You for Smoking does of course have his fans. His arguments against the neo-puritanical antismoking trends of the '90s have made him a repeat guest on Larry King, and the granddaddy of Winston-Salem wants him to be the anointed heir. Still, his newfound notoriety has unleashed a deluge of death threats.

Christopher Buckley's satirical gift shines in this hilarious look at the ironies of "personal freedom" and the unbearable smugness of political...



The Long Emergency: Surviving the Converging Catastrophes of the Twenty-First Century
James Howard Kunstler
0871138883
April 10, 2005
Hardcover
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From Publishers Weekly
The indictment of suburbia and the car culture that the author presented in The Geography of Nowhere turns apocalyptic in this vigorous, if overwrought, jeremiad. Kunstler notes signs that global oil production has peaked and will soon dwindle, and argues in an eye-opening, although not entirely convincing, analysis that alternative energy sources cannot fill the gap, especially in transportation. The result will be a Dark Age in which "the center does not hold" and "all bets are off about civilization's future." Absent cheap oil, auto-dependent suburbs and big cities will collapse, along with industry and mechanized agriculture; serfdom and horse-drawn carts will stage a comeback; hunger will cause massive "die-back"; otherwise "impotent" governments will engineer "designer viruses" to cull the surplus...


Never Be Boring Again : Make Your Business Presentations Capture Attention, Inspire Action and Produce Results
Doug Stevenson
0971344094
January 15, 2004
Paperback
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Howard Putnam, author, Winds of Turbulence, June 2003
"This book reads like an intimate conversation that you'd have with your speaking coach."

Marianne Williamson, author, Return to Love, September 2003
"This book provides a roadmap for you to discover and develop your own personal stories."

See all Editorial Reviews

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