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Budgeting for Managers
Sid Kemp
0071391339
January 2003
Paperback
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Book Description
Now translated into 11 languages! This reader-friendly, icon-rich series is must reading for all managers at every level All managers, whether brand new to their positions or well established in the corporate heirarchy, can use a little "brushing up" now and then. The skills-based Briefcase Books series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations. Managers in all types of organizations and environments must be able to prepare, or at least understand, a realistic and results-oriented budget. Budgeting for Managers rich in practical techniques and examples walks the reader through the entire budgeting process, from basic financial concepts and their use in creating a budget to methods for tracking actual spending.


The Average Family's Guide to Financial Freedom How You Can Save a Small Fortune on a Modest Income
Bill Toohey
0471352284
Jan 2000
Hardcover
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Book Review
Bill and Mary Toohey are about as average as a couple can be. They live in Iowa, pull down about $65,000 a year combined, and have three children. What's not average about them is that they have a net worth of about a half-million dollars. They've paid off their mortgage, and they paid cash for their cars. Their oldest daughter graduated from college with no debts and with money in the bank. How did they manage? It takes a book to explain the particulars, but the executive summary is this: They lived on about half their income, and saved and invested the other half. Part of their plan is simply saying no to impulse purchases such as soft drinks and candy bars. (They show how they accumulated $26,733 in eight years by investing the money they didn't spend on junk.) Their strategy involves, in part, shopping around for the...


Guerrilla Marketing : Secrets for Making Big Profits from Your Small Business (Guerrilla Marketing)
Jay Conrad Levinson
0395906253
October 21, 1998
Paperback
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Review
The Los Angeles Times : "No matter what business you're in, Guerrilla Marketing, the bible of lively, low-cost marketing tips, is invaluable."

Review
"No matter what business you're in, Guerrilla Marketing, the bible of lively, low-cost marketing tips, is invaluable."

See all Editorial Reviews


Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts
Tom Sant
0814471536
March 2003
Paperback
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Dalls, TX Morning News February 2004
"It's a sturdy little book crammed full of suggestions, tips and templates." Mr. Sant lays it out step by step.

Writing That Works
"..this book contains valuable advice for writers who have to sell either their organization's or their department's products and services.

See all Editorial Reviews


The Average Family's Guide to Financial Freedom
Bill Toohey
0471416274
Jan 2001
Paperback
·
 
Book Review
Bill and Mary Toohey are about as average as a couple can be. They live in Iowa, pull down about $65,000 a year combined, and have three children. What's not average about them is that they have a net worth of about a half-million dollars. They've paid off their mortgage, and they paid cash for their cars. Their oldest daughter graduated from college with no debts and with money in the bank. How did they manage? It takes a book to explain the particulars, but the executive summary is this: They lived on about half their income, and saved and invested the other half. Part of their plan is simply saying no to impulse purchases such as soft drinks and candy bars. (They show how they accumulated $26,733 in eight years by investing the money they didn't spend on junk.) Their strategy involves, in part, shopping around for the...


How to Write Successful Fundraising Letters
Mal Warwick, Mal Warwick
078795652X
February 20, 2001
Paperback
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From Library Journal
According to this practical handbook, a "fundraising letter is like a personal visit." Writing from extensive experience in guiding companies and organizations through fund-raising efforts, Warwick offers detailed advice and analysis along with copious examples and instructive case studies. Warwick, who is both personal and hard-hitting, suggesting a cross between a preacher and a salesman, views fund-raising by mail as a three-stage process. "First, donors are acquired....Then, they are converted into repeat donors...finally donors may be upgraded into higher levels of generosity and commitment." The well-organized instructions include the planning of whole campaigns, the phrasing of appeals, composition and punctuation, information packets, and follow-up. In a time when fund-raising is perquisite to nearly all...


The Ernst & Young Guide to the IPO Value Journey
Stephen C. Blowers, et al
0471352330
October 8, 1999
Hardcover
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Book Description
A practical guide to taking your company public—successfully This updated version of the Ernst & Young Guide to Taking Your Company Public looks at the IPO as a milestone in a larger process called The Value Journeysm, the basis for the work of the Ernst & Young Center for Strategic Transactions®, a business advisory resource for CEOs. This practical book is designed to help you determine whether an IPO is the right move for your company and addresses the major leadership challenges that CEOs face. It describes how to plan your IPO journey and chart your business strategy, focusing on the steps you must take to succeed during and after the IPO event and fulfill the critical need to continuously innovate and renew your company.

Book Info
Designed to...


Managing Your Practice Finances
American Psychological Association
1557983615
Jan 1996
Hardcover
·
 


Small Business Bible: Everything You Need to Know to Succeed in Your Small Business
Steven D. Strauss
0471684317
December 2004
Paperback
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Book Description
Whether youre a novice entrepreneur or a seasoned pro, The Small Business Bible is a comprehensive, easy-to-read, A-to-Z library of everything you might need to know. Not only does it teach new entrepreneurs what works and what doesnt—giving them scores of tips, hints, insider information, and secrets of success—its also a reliable, valuable, and insightful resource for established business owners who want to help their businesses continue to grow and succeed. The book covers all aspects of small business operations and strategies, and includes straightforward information on almost every topic. Plus, youll find secrets of great entrepreneurs, a wealth of online resources, real-life success stories, and cutting-edge strategies that work.

Download Description
Whether...


Start Your Own Wedding Consulting Business
Entrepreneur Press
1891984748
December 2003
Paperback
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Book Description
It's the most special day in many couples' lives and everything needs to be perfect. But with weddings becoming larger, costlier, and more complex, many would-be newlyweds are turning to professional wedding consultants for help. As a wedding consultant, you not only help the lucky couple create a budget and stick to it, but you also aid them in selecting a location, caterer, entertainment, cake and more. This book shows you what you need to know to start and run a successful wedding consultant service, including: What licenses and permits you need How to make important contacts in your community How to market your service and find customers Tips for handling the unexpected from the pros How to avoid common mistakes A walk-through of a day in the life of a wedding consultant And more Wedding consulting makes...


Angel Financing: How to Find and Invest in Private Equity
Gerald A. Benjamin, Joel B. Margulis
0471350850
October 19, 1999
Hardcover
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Book Description
Your guardian angel has arrived

Capital is the single most important factor to getting your venture off the ground, but finding it can be a challenge, particularly if you're running out of funding options. Suppose your venture is too small for institutional players. What do you do once you've exhausted your personal financial resources? Where do you go after banks, the leasing companies, the venture capital firms, have turned you down? What you need is an "angel"--a private investor with high net worth. Angel Financing--the only book of its kind--provides you with a road map to this valuable, little known, source of capital financing.

Explains the structure of the direct private capital market
* Covers everything from the valuation process to writing an investor-oriented business...


Grant Writing For Dummies (For Dummies (Business & Personal Finance))
Beverly A. Browning
0764584162
June 3, 2005
Paperback
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Book Description
Inside tips from a pro who's won $80 million in grants

The best up-to-date advice on getting funding from governments, corporations, and foundations

Whether you're a first-time grant writer or a veteran fundraiser, putting together a grant proposal can be a daunting task. Thankfully, this up-to-date insider's guide shows you step-by-step how to research your options, deal with application forms, give prospective funding sources the specifics they're looking for — and get the money you need.

Discover how to Get the scoop on government grants Go for the gold with multiple grant requests Make the case for your grant request Use words that make funders say "yes" Recycle a rejected proposal

From the Back Cover
Praise...



Independent Filmmaker's Guide to Writing a Business Plan for Investors
Gabriel Campisi
0786416823
January 2004
Paperback
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Book Description
Independent filmmakers by nature are creative individuals whose primary tools are their imaginations and ingenuity. They are cinematic storytellers. While some independent films take the film festivals by storm—distribution deals, sales to video outlets and cable television—others fall short. Luck and timing play roles in most success stories, but many independent filmmakers have taken the next step: They have carved out a clear-cut plan of action—a business plan—for their projects and careers, analyzing them for what they truly are: businesses. This work helps to connect the creative process and the business side of independent filmmaking by providing a practical guide for assembling a business plan that filmmakers can present to producers and potential investors. A sample business plan and...


Guerrilla Marketing for Free: Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits
Jay Conrad Levinson
0618276793
September 2003
Paperback
·
 
Book Description
The guru of the Guerrilla Marketing series, with over a million copies in print, teaches entrepreneurs how to market aggressively without spending one cent. Levinson, the authority on big-business marketing on a small-business budget, takes this concept one step further by offering scores of marketing ideas that are completely free. He proves that aggressive marketing doesn't have to be expensive if you use creative and unconventional means. * Hold a giveaway contest. You'll attract customers and acquire names for your mailing list. * Give free talks, consultations, and demonstrations. You'll establish yourself as an expert and publicize your business at the same time. * Post on websites, bulletin boards, and other online communities. They offer countless opportunities for spreading your business message. * Feed...


The Handbook of Financing Growth : Strategies and Capital Structure (Wiley Finance)
Kenneth H. Marks, et al
0471429570
April 1, 2005
Hardcover
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Book Description
An in-depth look at the strategies, capital structure, and fund raising techniques for emerging growth and middle-market companies.

Here is a comprehensive and practical guide to understanding and applying the basics of corporate finance to emerging growth and middle-market companies. Using empirical data and actual company cases to illustrate capital structures and financing approaches, the book provides a detailed discussion of the many funding instruments, from traditional bank loans and asset-based financing to different types of private equity and other creative solutions; the types of funding sources and their expected rates of returns; and typical deal terms.

Download Description
"An in-depth look at the strategies, capital structure, and fund raising...



Brewing Up A Business: Adventures in Entrepreneurship from the Founder of Dogfish Head Craft Brewery
Sam Calagione
0471708682
April 2005
Hardcover
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Review
For those who like their business advice mixed with tales of the trials and tribulations of starting a new business, this book will go down as smoothly as a pint of Immort Ale, one of Dogfish Head's signature brews. While chapters cover much tried-and-true territory, including entrepreneurship, marketing, sales, leadership, and employee relations, Calagione manages to keep the advice he dispenses fresh by relating it to his own often humorous experiences in starting what is now one of the fastest-growing breweries in the country. Stories of hand-delivering beer from a U-haul in dicey neighborhoods and securing labels with rubber bands after running out of glue attest to both the author's determination and his anything-goes entrepreneurial spirit. Solid writing and a no-nonsense style coupled with a welcome avoidance of business...


The Fundraising Planner : A Working Model for Raising the Dollars You Need (Jossey-Bass Nonprofit and Public Management Series.)
Terry Schaff, Doug Schaff
0787944351
May 14, 1999
Paperback
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Review
"The Fundraising Planner is a perfect blueprint for nonprofit organizations to use in building a fundraising campaign. Boards of directors who follow these planning procedures will certainly clarify their short-term and long-term fundraising goals while they raise money." (Carole Schaad, president, Rhinebeck Chamber Music Society)

"From soup kitchens to school boards, Terry and Doug Schaff's Fundraising Planner should be required reading for all community-based nonprofit organizations. In terms accessible to all, it provides a clear road map to improving fundraising results. It is truly an indispensable workbook." (Esther Gottlieb, president, Red Hook Secondary Schools Community Association)

Book Description
A good fundraising plan can make a vital difference in the quality of...



Start Your Own Gift Basket Service (Entrepreneur Magazine's Start up Series)
Entrepreneur Press
1891984888
August 2003
Paperback
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Book Description
Turn your creative talents into a great business! Finding the perfect gift for that special someone or occasion can be a daunting task. Factor in drive time, budgets and multiply recipients and its nearly impossible. That's why many corporate customers and individuals have turned to gift baskets as the ideal solution. If you're creative, have a good eye for color and love to shop, this hot business could be your path to financial independence. Startup is easy: You only need a minimum amount of equipment, and you can work from your home, full or part time. Plus, you get the opportunity to be artistic, creative and entrepreneurial! This guide tells you everything you need to know to start a successful gift basket business. Identify a target market Develop an effective marketing plan Find and build relationships...


Demystifying Grant Seeking: What You REALLY Need to Do to Get Grants
Larissa Golden Brown, Martin John Brown
0787956503
August 31, 2001
Hardcover
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Review
What do you really need to do to get grants? Get thee a system! Not just any system; this one.Proposal writing is a science and art. The art part is writing; the science part is research, strategy, observation, and painstaking work. Demystifying Grant Seeking is about the painstaking part, but the authors skillfully render the components in manageable, sustainable portions, palatable for the busiest of non-profit professionals.Larissa Golden Brown and John Martin Brown walk you through a grant-seeking system that works. The Browns' plan is for: the newcomer who must be led into the process; the experienced proposal writer who needs to keep track of all the office's activities; and anyone who wishes to streamline operations while improving quality and consistency.Don't think this is just about how to get to funders. This is about...


How to Create Your Own Luck: The You Never Know Approach to Networking, Taking Chances, and Opening Yourself to Opportunity
Susan RoAne
0471612804
September 2004
Hardcover
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From Publishers Weekly
Networking guru RoAne (How to Work a Room) shares common-sense suggestions about how to network in this run-of-the-mill advice book. Using cute catch phrases (those who are open to opportunity are called "You Never Know It Alls"), she makes the point that folks create their own luck by having eight "unusual suspect" traits. (Of course, they also work hard, are persistent and have a positive attitude—the usual suspects indicating success.) These counterintuitive traits include making small talk; dropping names; eavesdropping and listening; straying from their chosen paths; and saying yes when they want to say no. Each chapter shares numerous stories of people turning serendipity (such as chance encounters) into success by utilizing at least one of these traits. "When we are open and pay attention to signs,...


Conducting a Successful Fundraising Program: A Comprehensive Guide and Resource
Kent E. Dove, Kent Dove
0787953520
February 16, 2001
Hardcover
·
 
Review
"The greatest strength of this book is that it demonstrates the underlying structure of a fundraising plan and reveals the necessary interrelationships among the many components of a comprehensive development operation. . . . The book provides a one-stop resource that emphasizes the best practices in nonprofit fundraising." —Cathlene Williams, CAE director of education and research programs, NSFRE

Book Description
The complete resource for fundraisers in any nonprofit organization!

Conducting a Successful Fundraising Program outlines a unique approach to successful fundraising and features an exhaustive resource section that includes actual organization publications, direct mail samples, model case statements, telemarketing scripts, special events check-lists,...



Conducting a Successful Capital Campaign: The New, Revised and Expanded Edition of the Leading Guide to Planning and Implementing a Capital Campaign
Kent E. Dove, Kent E. Dove
0787949892
October 15, 1999
Hardcover
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Review
"This book is highly recommAnded for development professionals, as well as board members and administrators who believe that a few million can easily be raised by development personnel in their spare time." —National Society of Fund Raising Executives Journal on the 1st edition

"Dove, drawing on his own experience and that of other authorities, has put everything into one volume, everything you need to know to succeed.... Considering the proliferation of capital campaigns, the only surprise is that such a book was so long in coming." —Contributions on the 1st Edition

Book Description
"This book is highly recommended for development professionals, as well as board members and administrators who believe that a few million can easily be raised by development personnel in...



The Unofficial Guide to Starting a Business Online
Jason R. Rich
0471748382
January 2006
Paperback
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Book Description
The inside scoop... for when you want more than the official line!

If you have an entrepreneurial spirit and want to capitalize on the fastest growing marketplace ever, the Web, this is the book for you. From choosing the product or service you offer to designing your website to marketing and managing your online venture, this guide gives you step-by-step guidance and helps you avoid common pitfalls. You don't have to be a computer guru or programmer, and you don't have to invest big bucks, thanks to the unbiased recommendations, practical guidance, and insider savvy this book puts at your fingertips. Updated with advice from experts, current statistics, new tips and strategies, and information about hundreds of resources, this guide gets you in business online with:

Vital Information...


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