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French Silk
Sandra Brown
0446364266
May 1993
Mass Market Paperback
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From Publishers Weekly
Set in atmospheric New Orleans, Brown's ( Breath of Scandal ; Mirror Image ) latest highly entertaining novel again demonstrates her mastery of the romantic suspense genre. When evangelist Jackson Wilde is murdered in his hotel room, handsome, driven district attorney Robert Cassidy has a long list of suspects. At the top of it are Wilde's young wife, Ariel, and his son, Josh, who have been having an affair. But soon the main suspect is Claire Laurent, the owner of the lingerie company French Silk, whose sexy catalogue Wilde targeted in his campaign against pornography. Claire had a motive; she had collected and then hidden an extensive file of clippings on Wilde and she had attended his service the night he died. Cassidy has one problem with fingering her as the villain: he is falling in love with her. Claire,...


Start Your Own Mail Order Business
Terry Adams
1891984799
Apr 2003
Paperback
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Book Description
Today's two-income, extra-busy families have little time for shopping. Instead of going to the mall or driving into the city, they simply pick up the phone or click on a Web page and order items to be delivered from any corner or the country directly to their doorstep. Because of the revolution in communications, the mail order field now has great potential as a home-based business for any savvy and energetic businessperson with a minimal investment. Working from a kitchen table, you can take orders, process payments, then dispatch shipments picked up by a parcel service from a remote warehouse run by yet another vendor. This comprehensive guide makes it easy. It teaches you everything about setting up and running a thriving home-based mail order business. Among the many topics covered are: Assessing your...


Baby Bargains: Secrets to Saving 20% to 50% on Baby Furniture, Equipment, Clothes, Toys, Maternity Wear, and Much, Much More!
Denise Fields, Alan Fields
1889392197
April 10, 2005
Paperback
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Book Review
Congratulations, you're expecting a baby! What you may not be expecting is all of the requisite gear you "need" to look after your dear bundle. Fear not. Denise and Alan Fields, authors of Bridal Bargains, are here to tell you what's super and what's silly, and how to find it at the best price. You'll learn all about how (and where) to shop for a crib and dresser (including how to get European styling at reasonable prices), what you need in bedding and what can be skipped (a hint: no baby requires the $200 quilt!), which clothing brands are safest and least expensive, and how to shop for monitors, toys, car seats, strollers, books, videos, and more. The authors have field-tested every major brand (and several of the minor ones), and they provide star ratings and annotations at the end of every chapter. A helpful...


How to Start a Home-Based Mail Order Business, 3rd
Georganne Fiumara
076272501X
Jan 2005
Paperback
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Review
"How to Start a Home-Based Mail Order Business is not a get rich quick scheme ... but isn't it smart to have this expert advice at your fingertips before you take the leap?"
-Start Your Own Business magazine


Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs
Joseph Sugarman
1891686003
June 1, 1998
Hardcover
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Richard Thalheimer, President, The Sharper Image
There are a lot of great copywriters, but Joe Sugarman is the best. He knows how to build a story...

Jack Canfield, Co-author, Chicken Soup for the Soul
I have been a fan of Joseph Sugarman's copywriting and marketing ideas for years and have benefited greatly...

See all Editorial Reviews


The Mom's Guide to Earning and Saving Thousands on the Internet
Barb Webb
0071457763
Jan 2006
Paperback
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Book Description
How you can save more than $500 a month with just a click of a mouse Web-savvy mothers Barb Webb and Maureen Heck show you how to avoid paying full price on everything from groceries to baby needs to renovations as well as find legitimate opportunities to make extra income for their households. In a few minutes of Web surfing a day, you will save time finding bargains and planning vacations without ever leaving your computer chairs.

From the Back Cover

Earn and save thousands of dollars without ever leaving the comfort of your home!

Would you like an extra $10,000 a year without ever changing out of your pajamas? It can be done--The Mom's Guide to Earning and Saving Thousands on the Internet shows you how!

You don't have to be a computer guru to...



Million Dollar Mailings
Dension Hatch, Denison Hatch
1566251621
April 16, 2001
Hardcover
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Book Description
An exclusive insider's look at the art and science of direct mail creative technique--copy approaches, design, formats, offers--unlike anything ever before assembled. In addition to the successful mailings shown and described in this updated edition of Million Dollar Mailings, new topics include killer fundraising letters, the illustrated history of the magalog, and using direct mail to make money on the internet. This insider's look at the art and science of direct mail also contains an overview (complete with illustrations) of new trends in direct mail.


Mail Order Retailing in Britain
Richard Coopey
0198296509
Apr 2005
Hardcover
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Book Description
Since its inception in the late 19th century, Britain's mail order industry both exploited and generated social networks in building its businesses. The common foundation of the sector was the agency system; Sales were made through catalogs held by agents, ordinary people in families,
neighborhoods, pubs, clubs and workplaces. Through this agency system mail order firms in Britain were able to tap social networks both to build a customer base, but also to obtain vital information on credit worthiness.
In this, the first comprehensive history of the British mail order industry, the authors combine business and social history to fully explain the features and workings of this industry. They show how British general mail order industry firms such as Kay and Co., Empire Stores, Littlewoods, and
Grattan grew from...


Creating a Profitable Catalog: Everything You Need to Know to Create a Catalog That Sells
Jack Schmid, Jack Schmid
0658000640
April 1, 2000
Hardcover
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Book Description
Jack's in-depth knowledge of the catalog market and his exceptional talent for articulating a precise set of how-tos for seemingly every aspect of this complex business are unrivaled. . . . A masterful volume of a highly complex and challenging topic, written by one of the best catalog consultants around." -- Laura Beaudry, Editorial Director Catalog Age " Creating a Profitable Catalog is a comprehensive guide to modern-day cataloging. It includes up-to-the-minute information on concept and creative development, design and production, merchandising, circulation planning, database marketing, operations, and financial management. All of these topics are analyzed in intricate and careful detail as author Jack Schmid guides the reader through every step of building a successful catalog--either in print or on-line....


Knowledge Work and Knowledge-Intensive Firms
Mats Alvesson
0199259348
May 2004
Hardcover
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Book Description
This book addresses the concept of knowledge, and its use in the contexts of work and organizations. It provides a critical understanding of current approaches to knowledge management, organization and the 'knowledge economy'. The author describes a number of cases of 'knowledge intensive
firms', including IT firms, management consultancy firms, advertising agencies and life science companies. He emphasizes the ambiguity of knowledge in the input, process, and output of professional work, and suggests that we should be careful in assuming too much about the nature, role, and effects
of 'knowledge' in business life. Instead, we should understand the constructed nature of knowledge and scrutinize knowledge claims carefully. Alvesson looks at several aspects of management and working life, including human...


The Houses That Sears Built
Rosemary Thornton
0971558817
February 25, 2004
Paperback
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Book Description
This is a newly revised and expanded version of The Houses That Sears Built. This new edition includes more than 20 new photos of existing Sears Homes throughout the country as well as a plethora of recently discovered information. This major revision also includes reproductions of newly-discovered original documents from the Sears Modern Homes Department as well as compelling interviews with men who worked at the Sears Mill in Cairo, IL. You'll also hear the fascinating stories from Sears Homeowners who actually built their own Sears Kit Home many decades ago! Want to learn how to identify a Sears Home? This book contains new graphics, photos and easy-to-reference bulleted points that will tell you and show you - step by step - how to identify a Sears Home. It also includes four brand new chapters,...


Knowledge Work and Knowledge-Intensive Firms
Mats Alvesson
019926886X
May 2004
Paperback
·
 
Book Description
This book addresses the concept of knowledge, and its use in the contexts of work and organizations. It provides a critical understanding of current approaches to knowledge management, organization and the 'knowledge economy'. The author describes a number of cases of 'knowledge intensive
firms', including IT firms, management consultancy firms, advertising agencies and life science companies. He emphasizes the ambiguity of knowledge in the input, process, and output of professional work, and suggests that we should be careful in assuming too much about the nature, role, and effects
of 'knowledge' in business life. Instead, we should understand the constructed nature of knowledge and scrutinize knowledge claims carefully. Alvesson looks at several aspects of management and working life, including human...


Marketing Secrets of a Mail Order Maverick : Stories & Lessons on the Power of Direct Marketing to Start a Successful Business, Create a Brand
Joseph Sugarman
1891686062
August 1, 1998
Hardcover
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Walter Schmid, Founder, Montreux Direct Marketing Symposium
Joe is well known throughout Europe as one of America's most innovative creative geniuses.

Albert Gore, VP, United States of America
You have a real talent for promotions and writing advertisements.

See all Editorial Reviews


Principles of Microeconomics
Gregory Mankiw
0324174616
Feb 2003
Paperback
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How I Made 77 Million in 2 Years--And You Can Too! [UNABRIDGED]
Vincent James (Author)
B000DZE57G
bound - 2005
Ring-bound
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Book Description
The amazing secret of a 28-year-old convicted felon who earns more money per year than the CEOs of FedEx, eBay, Book Review, Time Warner, Apple, McDonalds, Microsoft, Nike, Yahoo, Ford, GM, and Goodyear Tire--Combined! Successful entrepreneur and high school drop-out Vincent James breaks 12 years of silence to teach YOU his money-making strategies and powerful secrets that anyone can use to (legally) make as much as $77 million by this time next year! For more details go to: www.The77Million.com ----------------------------------------------------------------------------------------------------------------------------Here's what marketing guru Gary Halbert has to say about Vincent James: ¿I got to know this guy. He's from New Jersey, as street smart as they come, and he has the energy of a shitweasel on...


Applied Financial Econometrics in E-Commerce
Sardar M. N. Islam
0444513086
Sept 2003
Hardcover
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About the Author
Dr. Sardar M N Islam is Director, Sustainable Growth Program, Centre for Strategic Economic Studies, Victoria University, Australia. He is also associated with the Financial Modelling Program and the Law and Economics Program there. He has published 11 books and research monographs and more than 150 technical papers in Finance, Economics, Corporate Governance, and E-Commerce.

Dr K B Oh is Senior Lecturer in the Graduate School of Management, La Trobe University, Australia. He has published extensively in the areas of Finance and E-Commerce.



MothersWork
Rebecca Matthias
0385495900
September 14, 1999
Hardcover
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From Library Journal
Some 18 years ago, Matthias launched a mail-order business selling professional maternity clothes, and the response was staggering. Today MothersWork, which oversees 620 retail outlets like Mimi Maternity, Motherhood, and A Pea in the Pod, is a multimillion-dollar maternity clothing empire. Here, Matthias offers advice to other entrepreneurs about the process of building and growing a company. She explains how to research an idea, how to test market and raise money, and how to handle employees, taxes, bankers, and franchising. This "three-dimensional blueprint" for how to build a company and eventually take it public is inspirational reading for students, entrepreneurs, and small business managers.ASusan C. Awe, Univ. of New Mexico Lib., Albuquerque Copyright 1999 Reed Business Information, Inc.


Mail Order Selling
Irving Burstiner
0471097594
July 1995
Paperback
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Book Description
Serious about getting started in the mail order business?This bestselling guide shows how to maximize your chances for success!Mail ORDER sellingHow to Market Almost Anything by MailThere's no doubt about it: mail order is one of today's fastest growing business sectors—a trend that forecasters say will continue well into the next century. But to succeed in it you need all the expert guidance you can get. And that's why thousands of entrepreneurs have turned to Irving Burstiner's Mail Order Selling for practical, nuts-and-bolts advice on how to start and run a thriving mail order business. Mail Order Selling guides you through the ins and outs of mail order, shows you the tricks of the trade, and covers important details you might not be aware of. With this indispensable guide you'll learn: All the fundamentals...


Mail Order Selling
Irving Burstiner
0471097918
July 1995
Hardcover
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Book Description
A user-friendly, practical guide to starting and running a successful mail order operation. Describes what sells best through mail order, how to target prospective buyers, how to manage the new business and how to market through direct mail, print ads as well as TV and radio advertising. This revised, updated and expanded edition covers using a PC, telemarketing, promotion and publicity and more on direct marketing. The appendix contains examples of filled-out federal income tax forms.

From the Back Cover
Serious about getting started in the mail order business?This bestselling guide shows how to maximize your chances for success!Mail ORDER sellingHow to Market Almost Anything by MailThere's no doubt about it: mail order is one of today's fastest growing business sectors--a...


Renovate Before You Innovate : Why Doing the New Thing Might Not Be the Right Thing
Sergio Zyman, Armin A. Brott (Contributor)
1591840546


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From Publishers Weekly
In his 1999 bestseller, The End of Marketing as We Know It, business guru Zyman argued that Madison Avenue–style marketing campaigns were done for: the purpose of marketing was to get more customers to buy more products, not to amuse people with arty ads. In his new book, Zyman drops another bucket on the marketing world: innovation, the designing and branding of new products, is a waste of time and money. "Only one of every 58 new product introductions succeeds," he points out, and those that do may end up cannibalizing a company's existing brands. Renovation, he says, is a better way for companies to spend their resources. Using a steady stream of large-scale examples (Coke, P&G, etc.) and statistics, Zyman drives home the need for executives to retain customers, to think in terms of what customers...

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