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The Art of the Start : The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
Guy Kawasaki
1591840562
September 9, 2004
Hardcover
·
 
From Publishers Weekly
Kawasaki (Rules for Revolutionaries) draws upon his dual background as an evangelist for Apple's Macintosh computer and as a Silicon Valley venture capitalist in this how-to for launching any type of business project. Each chapter begins with "GIST" ("great ideas for starting things"), covering a variety of facets to consider, from identifying your customer base and writing a business plan to establishing partnerships and building brand identity. Minichapters zero in on particular jobs that will need doing, while FAQ sections address the questions readers are most likely to have: Kawasaki covers the basics in an effectively casual tone. Much of the advice, however, consists of generic banalities—start your company's name with a letter that comes early in the alphabet, use big type in presentation slides for...


Rich Dad's Cashflow Quadrant: Rich Dad's Guide to Financial Freedom
Robert T. Kiyosaki
0446677477
May 2000
Paperback
·
 
From AudioFile
This is one of the best of the Rich Dad Poor Dad audios. The core idea in this series is that being an investor or business owner gives one more freedom and a higher upside than being someone else's employee or being an owner-operator of a business. With vivid personal stories, the authors show that many people, including the author's "poor" dad (an educational administrator), choose working for others because of insecurity or misguided trust in organizations. One builds true financial freedom by accumulating assets that make money, especially rental property. Though others have offered this advice, it's clearer and more potent here, and worth listening to many times if your financial insecurity or complacency needs a push. T.W. © AudioFile 2003, Portland, Maine-- Copyright © AudioFile, Portland,...


One Billion Customers: Lessons from the Front Lines of Doing Business in China
James McGregor
0743258398
October 2005
Hardcover
·
 
From Publishers Weekly
The promise and perils-mostly the latter-that Western businesses face in China's huge but chaotic market are probed in this illuminating if not quite reassuring primer. Ex-Wall Street Journal China bureau chief McGregor presents a series of case studies from capitalism's Wild East, including a rocky joint venture between Morgan Stanley and a Chinese bank; the rise and fall of a Chinese peasant turned billionaire smuggler; Rupert Murdoch's travails in bringing a satellite TV network to China; and a muck-raking Chinese financial journalist's battles with both government censorship and the private media's cozy relationships with advertisers. He caps each chapter with gleanings of wisdom ("assume your procurement department is corrupt until proven innocent") and pointers on such topics as which bribes are ethically acceptable...


Product Development for the Lean Enterprise: Why Toyota's System Is Four Times More Productive and How You Can Implement It
Michael N. Kennedy
1892538091
April 2003
Hardcover
·
 
Dain M. Hancock, President, Lockheed Martin Aeronautics Company
"A must-read for leaders that demands excellence in the development of new products."

John H. Weber, President and Chief Executive Officer, Eagle-Picher Industries, Inc.
"...product development is a key to winning...a great roadmap and some tools to speed you on your way."

See all Editorial Reviews


The Complete Idiot's Guide to Starting Your Own Business
Edward Paulson
1592571387
December 2003
Paperback
·
 
Book Review
The revised second edition of The Complete Idiot's Guide to Starting Your Own Business, by author and entrepreneur Ed Paulson and marketing consultant Marcia Layton, is an extensive handbook of small-business basics for those who already have the desire and drive mandatory for launching an individual commercial enterprise--but it does not include all of the specific day-to-day skills that significantly increase its chances for survival. The book begins with plainspoken advice on matters such as choosing a business, setting goals, and initiating the plan that makes it all happen. This is followed by material on sales and marketing and developing business structures, which is bolstered at appropriate intervals with useful definitions, additional resources, and warnings about potential pitfalls. The next two sections on...


Launching New Ventures: An Entrepreneurial Approach
Kathleen R. Allen
061821481X
August 2002
Hardcover
·
 
Book Description

In Launching New Ventures, Allen prepares students to spearhead new initiatives—paying special attention to the process and activities required before a start-up can open for business. A conversational approach engages and encourages students to rely on this text as more than just a reference book. Real-world case studies, new venture checklists, plus Allen's own firsthand experience guide students through the logical process of recognizing an opportunity, testing a business concept, and implementing a formal business plan.Stressing the early stages of the process, Allen outlines the importance of completing a feasibility analysis prior to developing a business plan—unlike other texts that focus immediately on business plans.The Third Edition covers change management, deal structure, database...



Steps to Small Business Start-Up
Linda Pinson
0793179270
Oct 2003
Paperback
·
 
Book Description
When it comes to starting a new venture, there are myriad details that require consideration-everything from finding a name and getting needed licenses to financing and promoting the new business in the crucial early days. Without a practical road map, entrepreneurs can easily lose their way in a thicket of pressing legal and financial issues. One of the most popular resources for those considering starting a business is Steps to Small Business Start-Up. Now completely revised in an all-new and up-to-date fifth edition, it offers guidance and wisdom from two entrepreneurs and authors who have been down this road. These are proven techniques for building a successful business from a solid foundation, starting with the fundamentals. With this start-up guide as mentor, entrepreneurs have the tools at hand to...


E-Myth Mastery
Michael E. Gerber
0060723181
Jan 2005
Hardcover
·
 
From Publishers Weekly
Small business guru and best-selling author Gerber is an enthusiastic champion of small business owners, and his constant cheering underlies this latest attempt to provide a comprehensive plan for entrepreneurial success. The key messages here are similar to those of his previous books (The E-Myth Revisited, etc.): that "knowing how to do the work of a business has nothing to do with building a business that works"; that entrepreneurs learn their skills through practice, practice, practice; and that anyone willing to adopt that same kind of discipline can be successful too. These principles are sound and practical, but Gerber's articulation of them is often cloying. His book relies heavily on Platonic dialogues with his 'student' Sarah, the ever misty-eyed owner of a business called All About Pies. But the...


How to Buy, Sell, & Profit on Ebay: Kick-Start Your Home-Based Business in Just 30 Days
Adam Ginsberg
006076287X
May 2005
Paperback
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From Booklist
The eBay phenomenon may be the greatest opportunity for home-based entrepreneurs ever. With close to zero start-up costs and a worldwide customer base of 150 million people, the little guy can now compete on a level playing field with huge corporations. Although TV infomercials and eBay itself are teeming with hucksters trying to sell advice, wholesale lists, and auction software to help you jump on the eBay bandwagon, 99 percent of it is junk and unnecessary. In October 2001 Ginsberg had a modest business selling high-end pool tables and tried selling one on eBay on a dare. For him, the rest is history. He now runs a million-dollar eBay business and ships pool tables all over the country. This quick read is a pretty straightforward primer on the do's and don'ts of starting your own (serious) eBay business. Since Ginsberg...


The Fashion Designer Survival Guide : An Insider's Look at Starting and Running Your Own Fashion Business
Mary Gehlhar, Zac Posen (Foreword)
0793198992
September 1, 2005
Paperback
·
 
From Women’s Wear Daily
"Lest fashion's neophytes get too dreamy, Gehlhar is there to ground them…"

—Margaret Hayes, President, The Fashion Group International
"Mary presents many expectations he or she will confront in the marketplace and provides excellent professional advice throughout the book."

See all Editorial Reviews


Harvard Business School on Doing Business in China
Harvard Business School Press (Editor)
1591396387
November 2004
Paperback
·
 
Book Description
The 50th title in the HBR paperback series highlights what every company must know to successfully enter and compete in the world's fastest-growing economy The potential opportunity in China is huge: it is home to a quarter of the world's population, domestic consumer spending in China is growing by up to 10% a year, and relaxed regulatory restraints have opened China up to unprecedented levels of foreign investment. This book will help multinational corporations and the managers who work in them understand the implications of China's current stage of development and develop strategies for effectively competing in this environment.

About the Author
Harvard Business School Press


Start Your Own Lawn Care Business
Eileen Figure Sandlin
1891984756
Dec 2003
Paperback
·
 
Book Description
Lawn Care Services Generate Plenty of "Green." Here's How You Can Reap the Rewards . The Lawn care business of today is a far cry from the days of the kid down the block with a push mower. In fact, the lawn care market is a $17 billion industry. With all the homes, business parks, apartment complexes, shopping malls and hospitals that need landscaping. It's easy to see why this is one business where you can really rake in the green. Your business can be as simple as mowing and edging lawns, raking leaves, and clipping hedges to applying chemical and fertilizers. Our book will tell you everything you need to know to get started in the lawn care business. Topics covered include: How to target your market What equipment you'll need How to hire and manage employees Record-keeping and accounting Where to find working...


Service-Oriented Architecture (SOA) COMPASS: Business Value, Planning, and Enterprise Roadmap
Norbert Bieberstein
0131870025
October 2005
Hardcover
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From the Back Cover
Praise for Service-Oriented Architecture Compass "A comprehensive roadmap to Service-Oriented Architecture (SOA). SOA is, in reality, a business architecture to be used by those enterprises intending to prosper in the 21st century. Decision makers who desire that their business become flexible can jumpstart that process by adopting the best practices and rules of thumb described in SOA Compass." —Bob Laird, MCI IT Chief Architect "The book Service-Oriented Architecture Compass shows very clearly by means of real projects how agile business processes can be implemented using Service-Oriented Architectures. The entire development cycle from planning through implementation is presented very close to practice and the critical success factors are presented very convincingly." —Professor Dr. Thomas...


What to Sell on eBay and Where to Get It
Chris Malta, Lisa Suttora
0072262788
January 24, 2006
Paperback
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Book Description
Proven strategies for selecting and acquiring the products buyers want most If you are an online seller, this book will help you identify the items you can sell most successfully online, locate reliable sources for their inventory, and work directly with suppliers to cut out middlemen and maximize profits.

From the Back Cover

Sell them exactly what they want to buy

If you want to build a profitable--and consistent--eBay business, you need to start with strategic product sourcing. What to Sell on eBay and Where to Get It reveals the same techniques used by the most successful e-commerce entrepreneurs and by major retail chains to determine what products will sell well and which suppliers will deliver those products for the best price.

Learn to...



Inside Every Woman: Using the 10 Strengths You Didn't Know You Had to Get the Career and Life You Want Now
Vickie L. Milazzo
0471745200
February 17, 2006
Hardcover
·
 
From Booklist
Business success is spelled in many different ways. For most, it's dollars in the millions. For some, a corporate title with global perks. Yet others count on creativity to reach their goals. Milazzo, a pioneer and entrepreneur in the field of legal nurse consulting, considers all of the above--but, most importantly, identifies and skillfully employs 10 strengths common to both genders. It is, however, aimed at women because of the unique and documented bonds between and among women, not to mention the financial power of 6.7 million business owners and $1.2 billion in revenues. Her practical idea? That five promises together ignite 10 different strengths, from passion to female fusion; each strength is accompanied by actions to take, steps to consider, the "promise" connection, plenty of quotes, and a...


Starting and Running Your Own Horse Business
Mary Ashby McDonald
0882669605
January 1997
Paperback
·
 
Dr. Arden Huff, Virginia Polytechnic Institute and State University Extension Horse Specialist, Emeritus
"[This book] is a great guide for horse care and management on a cost-effective basis. Excellent!"

Book Description
This guide shows readers how to run a successful business and make the most of their investments in horses, facilities, and equipment.

See all Editorial Reviews


Before You Quit Your Job
Robert T. Kiyosaki
1594830770
Sept 2005
Audio Compact Disc - Abridged
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From Publishers Weekly
In this follow-up to his bestselling Rich Dad Poor Dad, Kiyosaki offers little substance and much fluff, forcing readers to wade through business cliches and unattributed statistics in order to find the few rough nuggets of entrepreneurial wisdom that make this book worth the asking price. Fear, Kiyosaki writes, is what separates employees from entrepreneurs. The latter are employees who have faced down their fears about job security and drawing their next paycheck and are willing to fail in order to be free. Kiyosaki's other maxims are decidedly less striking. Lesson 8, "What Is the Job of the Business Leader?", depends upon a triangular "team-leadership-mission" diagram that is an amalgam of current business book gimmickry. The same is true of Lesson 6, "The Three Kinds of Money"-spiritual, competitive,...


Small Business Owner's Manual: Everything You Need to Know to Start up and Run Your Business
Joe Kennedy
1564148130
June 2005
Paperback
·
 
Book Description
An Owner's Manual provides fast, practical and direct advice and that's what you get with this book! The Small Business Owner's Manual is useful for newly minted entrepreneurs as well as seasoned business owners and can be read from cover-to-cover or to quickly lookup information in the midst of a crisis. For example: * Choose among 13 ways to get new financing and the 17 steps to building a winning loan package. * Weigh the pros and cons among 8 legal structures, from corporations to LLCs. * Write winning ads and analyze 16 advertising and marketing alternatives including the latest in Search Engine Marketing and Search Engine Optimization. * Develop a powerful business plan in half the time. * Learn to sell products and services by considering 10 possible sales and distribution channels. * Discover the...


Start Your Own Wedding Consultant Business
Eileen Figure Sandlin
1891984748
Dec 2003
Paperback
·
 
Book Description
It's the most special day in many couples' lives and everything needs to be perfect. But with weddings becoming larger, costlier, and more complex, many would-be newlyweds are turning to professional wedding consultants for help. As a wedding consultant, you not only help the lucky couple create a budget and stick to it, but you also aid them in selecting a location, caterer, entertainment, cake and more. This book shows you what you need to know to start and run a successful wedding consultant service, including: What licenses and permits you need How to make important contacts in your community How to market your service and find customers Tips for handling the unexpected from the pros How to avoid common mistakes A walk-through of a day in the life of a wedding consultant And more Wedding consulting makes...


Starting an e-Bay Business for Dummies
Marsha Collier
0764569244
Sept 2004
Paperback
·
 
Book Description
Want to pick up extra cash? Explore opening an eBay store? Unload your dusty disco albums or the collection of antlers in the basement? Hey, those poor, dead deer could lead to a rich, lively career. Whether you want to build an eBay business from scratch or just want to make sure you’re up on eBay’s policy changes and taking advantage of new automation tools, this guide will have you selling successfully on eBay faster than you can say, “going…going…”Starting an eBay Business For Dummies 2nd Edition gets you organized and in virtual business fast with step-by-step guidance on: Setting up basic auctions Pricing items or setting minimums strategically Using the About Me page to begin creating a professional identity Finding sources of merchandise (once you...


The Martha Rules: 10 Essentials for Achieving Success as You Start, Grow, or Manage a Business
Martha Stewart
1594864705
October 2005
Hardcover
·
 
Book Description
Martha Stewart is an undeniable force in the business world. One of the world’s greatest entrepreneurs, she turned her personal passion into Martha Stewart Living Omnimedia, a billion dollar business. This Fall she’s breaking new ground with two television shows from NBC—her reality show The Apprentice: Martha Stewart and her daytime syndicated show Martha—as well as a radio program on Sirius satellite radio which will provide daily round-the-clock how-to content. What’s her secret for success?


Business (8th Edition)
Ricky W Griffin, Ronald J Ebert
0131495372
February 17, 2005
Hardcover
·
 
Book Description
This best-selling book provides readers with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation. This eighth edition focuses on the broad range of developments–economic, social, and political–re-shaping some long-established business practices. A five-part organization covers the contemporary business environment, the dynamics of managing, the principles of marketing, managing operations and information, and understanding financial issues. For individuals starting out - and continuing to compete - in the 21st century world of business.

The publisher, Prentice Hall Business Publishing
One of the most comprehensive -- yet readable --...


Retail Business Kit for Dummies
Rick Segel
076455381X
June 15, 2001
Paperback
·
 
Book Description
Do you dream of opening up your own retail business, but don’t know how to get started? In Retail Business Kit For Dummies, retail marketing guru Rick Segel gives you the expert advice you need to get your business on its feet, with unbeatable advice on branding, marketing, and merchandising. You’ll figure out how to start and run your business, including day-to-day operations and procedures as well as all the little details retail professional handle on a daily basis.

If you’ve ever wanted to make your living interacting with customers and being your own boss, this book offers all the inside advice you need to get going. In fact, this book is perfect for anyone: Who wants to be her own boss Considering a career in retailing Who loves working with people Thinking...



Rich Dad's Before You Quit Your Job: Ten Real-Life Lessons Every Entrepreneur Should Know About Building a Multimillion-Dollar Business
Robert T. Kiyosaki
0446696374
September 2005
Paperback
·
 
From Publishers Weekly
In this follow-up to his bestselling Rich Dad Poor Dad, Kiyosaki offers little substance and much fluff, forcing readers to wade through business cliches and unattributed statistics in order to find the few rough nuggets of entrepreneurial wisdom that make this book worth the asking price. Fear, Kiyosaki writes, is what separates employees from entrepreneurs. The latter are employees who have faced down their fears about job security and drawing their next paycheck and are willing to fail in order to be free. Kiyosaki's other maxims are decidedly less striking. Lesson 8, "What Is the Job of the Business Leader?", depends upon a triangular "team-leadership-mission" diagram that is an amalgam of current business book gimmickry. The same is true of Lesson 6, "The Three Kinds of Money"-spiritual, competitive,...


Start Your Own Business
Rieva Lesonsky
1932156658
Mar 2004
Paperback
·
 
Geneevieve Buck, Chicago Tribune
Get set, go! Entrepreneur Magazine's Start Your Own Business claims to be "The Only Start-Up Book You'll Ever Need." That sounds mighty boastful, but the author's credentials are strong, the book loaded with business resources and the information is down-to-earth (Everything you need to start a successful business... except the money, But we'll show you how to get that, too!") Author Rieva Lesonsky and the staff of Entrepreneur Magazine put together the book which starts with "Are you ready to be an entrepreneur?" and goes on to starting versus buying, choosing the name attracting investors, hiring employees, location, loans, image, leasing versus buying equipment, choosing a phone system, learning from failure - all the nitty-gritty stuff, plus some long-term thinking. Lesonsky,...

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