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The Complete E-Commerce Book: Design, Build, and Maintain a Successful Web-based Business
Janice Reynolds
1578203120
April 2004
Paperback
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R2J2Studios.com
"...offers a wealth of information on how to design, build and maintain a successful web-based business...Two thumbs up."

First Monday
"Really stands out...providing an overall understanding of the processes of creating, building and maintaining an e-commerce Web site."

See all Editorial Reviews


E-Marketing (4th Edition)

0131485199


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Book Description
The 4th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business techniques that add customer value, build customer relationships, and increase company profitability. Stressing product, pricing, distribution, and promotion, the authors use a strategic perspective and give many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed. For anyone interested in learning more about electronic marketing, this is an excellent handbook; its comprehensive glossary makes this a must-have reference. ...


How to Sell Anything on eBay and Make a Fortune!
Dennis L. Prince
0071425489
Aug 2003
Paperback
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Book Description
With more than 50 million users in 27 countries, eBay allows even the busiest people to make money selling anything and everything. Written by one of the most listened-to experts on online auctioneering, How to Sell Anything on eBay . . . and Make a Fortune! is the consummate guide to becoming a successful online entrepreneur.

From the Back Cover

Imagine having a garage sale or opening a store...and 50 million people show up.

That's the power of selling on ebay.

Whether you want to supplement your income, extend a retail business, or create a fulltime job from home, How to Sell Anything on ebay . . . and Make a Fortune!  gives you everything you need to get wise, get started, and get rich.

Dennis Prince is an online auction expert...



Beginning PHP 5 and MySQL E-Commerce: From Novice to Professional
Cristian Darie
1590593928
November 2004
Paperback
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Book Description
Beginning PHP 5 E-Commerce shows you how to build a full E-commerce website from design to deployment. This book will be one of the first books dedicated specifically to PHP/MySQL E-commerce development. Guiding you through every step of the design and build process, this book will have you building high-quality, extendable E-commerce websites quickly and with confidence. This book is primarily aimed at intermediate PHP 5 and MySQL developers willing to learn how to develop quality E-commerce sites. This book is also appropriate for programmers experienced with other web development technologies like ASP.NET or Java, who learn best by example, and want to experience PHP/MySQL development techniques first hand or who need to refer to a quick documentation for a fully developed E-commerce website. This book shows you how...


Electronic Commerce : A Managerial Perspective 2006 (4th Edition)

0131854615


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Ebay Business All-In-One Desk Reference for Dummies
Marsha Collier
0764584383
Apr 2005
Paperback
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Book Description
Bestselling author Marsha Collier presents readers with an all-new guide that goes beyond all previous eBay business books, offering one-stop guidance on eBay techniques as well as entrepreneurial fundamentals. She provides in-depth coverage on the most critical eBay topics, including merchandise sourcing, marketing, advertising, and customer service.
The minibooks that make up the guide cover eBay registration, navigation, and buying; getting ready to sell; digital photography and scanning for sales pages; eBay selling and marketing; getting legal and licensed; using auction management software; setting up an office (PCs, Internet, networking, and shipping); and PayPal.
* Marsha Collier's eBay books have sold hundreds of thousands of copies and her Starting an eBay Business For Dummies is currently the...


Beginning ASP.NET 2.0 E-Commerce in C# 2005: From Novice to Professional
Christian Darie
1590594681
October 2005
Paperback
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Book Description
You will learn how to build a complete e-commerce web site, following the entire design and build process. The website will be constructed following industry best practices in a modular mannerandemdash;with a new module introduced and completed in each chapter.

About the Author
Cristian Darie is a software enginner with experience in a wide range of modern technologies, and is the author of numerous technical books, including the popular "Beginning E-Commerce" series. Having worked with computers since he was old enough to press the keyboard, he initially tasted programming success with a first prize in his first programming contest at the age of 12. From there, Cristian moved on to many other similar achievements, and now he is studying distributed application...


Multiple Streams of Internet Income: How Ordinary People Make Extraordinary Money Online, 2nd Edition
Robert G. Allen
0471783277
April 7, 2006
Hardcover
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Book Description
Praise for the first edition of Multiple Streams of Internet Income

"If ever the world needed some help to succeed on the Internet, this is the moment. Robert Allen's new book is just in time to save the day."
—Jack Trout, President, Trout & Partners, Ltd.author of Differentiate or Die

"Earning money . . . serious money, is no different than piloting a jet aircraft or baking an apple pie. You have to learn how and you must understand what you're doing. Robert Allen is a master flight instructor if you want your income to soar. He knows what ninety-eight percent of our population have proven they don't know. Read this book and follow his advice. In a relatively short period of time, you will become wealthy and be amazed at how much free time you have when you...



How to Buy, Sell, & Profit on Ebay
Adam Ginsberg
006076287X
May 2005
Paperback
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From Booklist
The eBay phenomenon may be the greatest opportunity for home-based entrepreneurs ever. With close to zero start-up costs and a worldwide customer base of 150 million people, the little guy can now compete on a level playing field with huge corporations. Although TV infomercials and eBay itself are teeming with hucksters trying to sell advice, wholesale lists, and auction software to help you jump on the eBay bandwagon, 99 percent of it is junk and unnecessary. In October 2001 Ginsberg had a modest business selling high-end pool tables and tried selling one on eBay on a dare. For him, the rest is history. He now runs a million-dollar eBay business and ships pool tables all over the country. This quick read is a pretty straightforward primer on the do's and don'ts of starting your own (serious) eBay business. Since Ginsberg...


Mastering the Trade (McGraw-Hill Trader's Edge)
John Carter
0071459588
December 7, 2005
Hardcover
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Book Description
Expert tactics to become make the most of every swing trade In Mastering the Trade, veteran trader and educator John Carter shares his hard-won five-point technique for successful swing trading. In addition, Carter helps you move to the next level of confidence by explaining how markets really work and detailing behind-the-scenes market mechanics.

About the Author

John F. Carter, CTA, is president of Trade the Markets, Inc., and principal of the money management firm Razor Trading. Carter speaks often at Trader's Expo and other trading industry events, and is a regular contributor to SFO magazine, award-winning website tradethemarkets.com, and Chicago Board of Trade publications.



Legal and E-Commerce Environment Today: Business in Its Ethical, Regulatory and International Setting
Roger LeRoy Miller
0324270577
January 2004
Textbook Hardcover
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Book Description
This book is specifically designed as a business oriented legal environment text. The basic philosophy behind the book allows for a look and feel of texts students are more familiar with (social science books) as opposed to an overly legal looking text.

About the Author
Roger LeRoy Miller received his Ph.D. from the University of Chicago. He is currently Director of the Institute for University Studies in Arlington, Texas. Dr. Miller is a legal specialist and author of numerous books on law and the legal environment, including criminal procedure. In addition, Dr. Miller has authored books on the war on drugs, the economics of crime and criminal behavior, and on related topics.


The Search
John Battelle
1591840880
Sept 2005
Hardcover
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Book Review
If you pick your books by their popularity--how many and which other people are reading them--then know this about The Search: it's probably on Bill Gates' reading list, and that of almost every venture capitalist and startup-hungry entrepreneur in Silicon Valley. In its sweeping survey of the history of Internet search technologies, its gossip about and analysis of Google, and its speculation on the larger cultural implications of a Web-connected world, it will likely receive attention from a variety of businesspeople, technology futurists, journalists, and interested observers of mid-2000s zeitgeist.

This ambitious book comes with a strong pedigree. Author John Battelle was a founder of The Industry Standard and then one of the original editors of Wired, two magazines which helped shape our early...



E-Commerce For Dummies
Don Jones
0764508474
August 2001
Paperback
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Book Description
E-commerce. Some businesses have enjoyed tremendous success, while others that have been in it a while wonder why it’s not working as well as they had anticipated. Some businesses think they should be in it, but don’t know where to start. Others think all you need is a URL and a Web site and you’re in business.

E-commerce encompasses all aspects of buying and selling online. That necessitates several Internet technologies, including enterprise resource planning, electronic-procurement and payment transaction processing, Web site design, EDI and XML, networking protocols, and security. E-commerce is where sales and marketing and IT meet. Each group needs to know something about the other’s side of the business to do business online successfully. E-Commerce For Dummies helps...



Starting an e-Bay Business for Dummies
Marsha Collier
0764569244
Sept 2004
Paperback
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Book Description
Want to pick up extra cash? Explore opening an eBay store? Unload your dusty disco albums or the collection of antlers in the basement? Hey, those poor, dead deer could lead to a rich, lively career. Whether you want to build an eBay business from scratch or just want to make sure you’re up on eBay’s policy changes and taking advantage of new automation tools, this guide will have you selling successfully on eBay faster than you can say, “going…going…”Starting an eBay Business For Dummies 2nd Edition gets you organized and in virtual business fast with step-by-step guidance on: Setting up basic auctions Pricing items or setting minimums strategically Using the About Me page to begin creating a professional identity Finding sources of merchandise (once you...


Mastering Mambo: E-Commerce, Templates, Module Development, SEO, Security, and Performance
Tobias Hauser
1904811515
November 2005
Paperback
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Book Description
Mastering Mambo is a professional-level guide to Mambo's most powerful and useful features. You will develop powerful interactive sites that fit perfectly with your unique requirements. The book covers the following topics in detail: - Create attractive custom layouts for Mambo - Build multilingual, internationalised sites - Open an online store for your Mambo site, complete with support for gift coupons, automatic invoicing, and more - Turn your site into a community with discussion forums - Discover more of the available Mambo extensions and how to use them - Optimize your site for performance, search engines, security, and accessibility - Develop your own components, modules and Mambots - Master DOCMAN, the document manager for Mambo, to turn your Mambo site into a dynamic repository of shared documents and files ...


eBay Powerseller Secrets:Insider Tips from eBay's Most Successful Sellers
Debra Schepp, Brad Schepp
0072258691
September 24, 2004
Paperback
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--AuctionBytes.com
"Full of good advice. [The authors] went out and talked to real PowerSellers, and their book shows it!"

Book Description
Learn from Hundreds of Top eBay Sellers Go beyond the basics and learn the trade secrets that have propelled the savviest entrepreneurs into eBay PowerSellers--those earning $1,000 to $150,000 per month or more through eBay auctions. Sharpen your skills with this healthy blend of time-tested business principles and the advice of real PowerSellers who share with you how they have achieved success. Get valuable advice on finding little-known sources for products, advertising your wares, managing inventory, collecting payments, keeping records, shipping, running an eBay Store, and much more. Plus, learn the keys to keeping your customers so happy they'll...


Starting an Online Business for Dummies
Greg Holden
0764583344
Mar 2005
Paperback
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Book Description
Delivers all the know-how would-be online entrepreneurs need to get their business off the ground, from identifying a market need and choosing a Web hosting service to securing transactions and attracting customers The book has been fully revamped with new coverage of setting up Amazon, Yahoo!, and other storefronts; running an eBay business; building profits via affiliate programs and middlemen; improving rankings on Google and other search engines; securing sites with firewalls; monitoring site traffic; and blogging Completely updated throughout, with new profiles of successful online businesses, a revised directory of Internet business resources (now available on the book's companion Web site), and the latest on advertising techniques and legal and tax requirements Contains helpful examples of...


Make Big Profits on Ebay
Jacquelyn Lynn
1932531270
May 2005
Paperback
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Book Description
For 25 years, Entrepreneur magazine has been advising people on how to start their own businesses. Now, Entrepreneur focuses that expertise on the hottest new way to start a business: on eBay! Make Big Profits on eBay combines Entrepreneur 's expertise in all things business with new strategies for the eBay world. This book isn't for people who want to make a little extra cash selling old knickknacks. It's for people like you who are serious about starting their own ultra-successful businesses on eBay. Make Big Profits on eBay: Teaches you how to best take advantage of eBay features like paid listings, keywords, photos, the About Me page and more Applies cutting-edge, proven strategies for marketing, customer service, money management and business operation specifically for use on eBay Lets you in no how...


E-Commerce Basics
Bruce J. McLaren
0619059427
December 2002
Textbook Paperback
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Book Description
This text shows how fundamental business concepts apply to the world of e-commerce. It covers personal applications such as online banking, retail purchasing, and consumer education as well as business applications such as Internet marketing, advertising, and security.

Book Info
Presents a self-paced tutorial with an abundance of step-by-step activities to provide an understanding of e-commerce. Allows you to apply the skills you've learned. Softcover. --This text refers to the Paperback edition.


What to Sell on eBay and Where to Get It
Chris Malta, Lisa Suttora
0072262788
January 24, 2006
Paperback
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Book Description
Proven strategies for selecting and acquiring the products buyers want most If you are an online seller, this book will help you identify the items you can sell most successfully online, locate reliable sources for their inventory, and work directly with suppliers to cut out middlemen and maximize profits.

From the Back Cover

Sell them exactly what they want to buy

If you want to build a profitable--and consistent--eBay business, you need to start with strategic product sourcing. What to Sell on eBay and Where to Get It reveals the same techniques used by the most successful e-commerce entrepreneurs and by major retail chains to determine what products will sell well and which suppliers will deliver those products for the best price.

Learn to...



Business Law: The Ethical, Global, and E-Commerce Environment with Powerweb and Student Dvd
Jane P. P. Mallor
0072860952
May 2003
Textbook Hardcover
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Book Description
Mallor, Barnes, Bowers and Langvardt’s, Business Law: The Ethical, Global, and E-Commerce Environment, 12th Edition, is appropriate for the two-term business law course. The cases in the 12th edition are excerpted and edited by the authors. The syntax is not altered, therefore retaining the language of the courts. As in the 11th edition, the 12th edition includes a mix of actual AND hypothetical cases. The title has been changed to reflect a new focus of the book – the global and Internet environment. Business Law: The Ethical, Global, and E-Commerce Environment, 12e includes new pedagogy such as opening vignettes and new-boxed features such as “Ethics in Action” and “Cyberlaw in Action.” This combined with case briefs and concept reviews, along with some reorganization of the...


Network Marketing for Dummies.
Zig Ziglar
0764552929
Jan 2001
Paperback
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Empowermag.com, May 2001
"Network Marketing for Dummies is a global success for those seeking quality information on the subject."

Book Description
Network marketing has helped people all over the world achieve financial independence—and it can help you do the same. As a profession, network marketing invites all people, regardless of gender, experience, education, or financial status, to jump on board and build a satisfying and potentially lucrative business. If you want to improve your current financial situation and are ready to become your own boss, then networking marketing is the way to go.

Whether you want to work full-time or part-time; whether you dream of earning a few hundred dollars a month or thousands of dollars a month, Network Marketing For Dummies can show...



E-Commerce: Business. Technology. Society. with Case Book Update
Kenneth C. Laudon
0321269373
May 2004
Textbook Hardcover
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Book Description
This book provides an overview of the current and next generations of e-commerce. The book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce. The result is a realistic treatment of a very diverse subject that is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications. It is written by an author team with extensive teaching, writing, and business experience. This book offers in-depth coverage of concepts in technology, the Internet, economics, marketing, IS/IT, accounting, privacy, intellectual property, equity, and governance. Its...


Success Secrets of the Online Marketing Superstars
Mitch Meyerson
1419505017
July 2005
Paperback
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Bookviews September 2005 Issue
"This book is hot off and press and worth reading."

Book Description
"I highly recommend this book! It is a must-read for any business wanting to learn from the very best marketers in the world how to succeed online" - Jack Canfield, Author of Success Principles and Chicken Soup For The Soul "The Definitive Online Marketing Book! Every chapter is a treasury of high-impact strategies and tactics from the very best marketers on the Internet." - Jay Conrad Levinson, Author of Guerrilla Marketing, the best-selling marketing series in history "Internet marketing offers a whole new world of sales opportunities that have never before existed. This book shows you how to maximize your sales and profitability in this exciting medium." - Brian Tracy, Author of The...


Build Your Own ASP.NET Website Using C# & VB.NET (Build Your Own)
Zak Ruvalcaba
0957921861
March 2004
Paperback
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Book Description
A tutorial style book for absolute beginners that walks readers through an introduction to databases and programming concepts and then shows them how to build practical applications using Microsoft's technology. Build Your Own ASP.NET Website Using C# & VB.NET guides readers through obtaining, installing and configuring all the necessary software to develop dynamic Websites. Then, it takes readers step-by-step through the process of creating full-blown, practical applications including an intranet, shopping cart with Paypal credit card processing and more. Throughout, the book focuses on best-practice code, ensuring application security and creating professional error handling routines. Unlike most beginner books, SitePoint allow readers to choose between two programming languages, VB.NET or c#, when...


Winning Results with Google AdWords
Andrew Goodman
0072257024
July 22, 2005
Paperback
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Book Description
Don't get lost in the digital haystack! With thousands of links for every search, the chances of your products being found online are slimmer than a needle. But there's good news: you can pinpoint your marketing message with help from Winning Results with Google AdWords . You'll discover AdWord essentials, how to bid for and win the keywords you want, how to track your results, and much more. Create a profitable ad campaign using online marketing, paid search, targeting, and leveraged branding.

From the Back Cover

Reach millions of targeted new customers right away!

With over 200 million searches per day on Google, and thousands of links for every search, the chances of your products being found online are slim…until now. Learn how to target your marketing...



E-Commerce
Jeffrey F. Rayport
0072465212
November 2000
Textbook Hardcover
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Jeff Taylor, Founder and CEO, Monster.com
"...a primary weapon in the e-business frontier. Do not let your competitors read this book. Buy every copy..."

Ralph Oliva, Exec. Dir., Institute for the Study of Business Markets, Professor of Marketing, Pennsylvania State University
"These leading thinkers have written a brilliant and comprehensive framework for thinking through, planning, and managing e-business."

See all Editorial Reviews


Tax Loopholes for Ebay Sellers
Diane Kennedy
0072262427
Nov 2005
Paperback
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Book Description
Hundreds of Legal Deductions for eBay Sellers! If you're an online seller, take note: now you can reduce--or even eliminate--the taxes you pay using the insider tips in Tax Loopholes for eBay Sellers. You'll discover hundreds of little-known, completely legal tax deductions and reporting tips that are unique to eBay and designed to benefit small business owners. Learn what the IRS is looking for when sorting out a real business from a hobby and why it matters. You'll get step-by-step advice on everything from setting up your business and getting a business license to creating a bookkeeping system. Use the power of eBay and the tax strategies in this book to increase your wealth, protect your assets--and lower your tax bill. How much can you fit into your eBay tax loophole? Learn what the best tax-advantaged...


Persuasive Online Copywriting: How to Take Your Words to the Bank
Bryan Eisenberg, et al
0971476993
September 15, 2002
Paperback
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Nick Usborne, Author, Net Words: Creating High Impact Online Copy
"...An excellent, practical guide to writing with conversion rates in mind"

Larry Chase, WDFM.com Publisher and Author
"...this is a must have volume."

See all Editorial Reviews


The 22 Immutable Laws of Branding
Al Ries, Laura Ries
0060007737
September 2002
Paperback
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Book Review
As it becomes increasingly associated with impressive corporate gains realized in recent years by companies ranging from FedEx and Rolex to Starbucks and Volvo, "branding" has developed into one of the marketing world's hottest concepts. And for good reason, contend well-known strategist Al Ries and his daughter Laura Ries in The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand.

"Marketing is building a brand in the mind of the prospect," they write. "If you can build a powerful brand you will have a powerful marketing program. If you can't, then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective." A no-holds-barred look at a diverse collection of successful--and not-so-successful--branding efforts...


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