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101 Ways to Promote Your Web Site: Filled with Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic
Susan Sweeney
1931644217
December 2004
Paperback
·
 
Patti Ellis-Hedden, http://www.everyopportunity.com
"Just the 'toolkit' we needed to successfully launch our online business!" --This text refers to an out of print or unavailable edition of this title.

Jeff Morris, http://www.LobsterDirect.com
"This is exactly the key information I needed for my Internet marketing campaign. Ask me if I'm doing cartwheels." --This text refers to an out of print or unavailable edition of this title.

See all Editorial Reviews


Search Engine Marketing, Inc: Driving Search Traffic to Your Company's Web Site
Mike Moran
0131852922
July 2005
Paperback
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From the Back Cover

"A very comprehensive, yet light-hearted guide for internet managers that demystifies search engine marketing and provides practical advice for success." —Piers Dickinson, Global Internet Marketing Manager, BP

"Outlines every one of the major strategic steps to develop your search marketing initiatives. This book teaches Web marketers what to do from the beginning so they can implement a successful search marketing program—the strategic steps to define the scope and cost of your search marketing program, develop a team, create a proposal, get executive approval, manage, and measure your search marketing program. You have to read it to appreciate it!" —Cynthia Donlevy, Web Marketing & Strategy, Cisco Systems, Inc.

"Getting your site indexed is the most fundamental,...



Marketing with Newsletters
Elaine Floyd
1930500114
Jan 2003
Paperback
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Book Description
Marketing with Newsletters is an invaluable business marketing book that shows readers how to use newsletters to sell. This new third edition completely updates Elaine Floyd's classic instruction and includes information on combining new media with print for superior results. Readers will learn how to: Expand a newsletter "concept" into a total news campaign that includes e-mail and Web site news Use print newsletters to drive Web traffic Use postcards to collect e-mail addresses Use e-mail and Web content to build lists for print newsletters Readers will also find advice on what to write about, how to attract attention, tips for effective design on a budget, advice on setting up distribution lists for maximum results, Web resources for newsletter editors and new ways to survey readers online. Elaine...


The Ultimate Guide to Electronic Marketing for Small Business: Low-Cost/High Return Tools and Techniques That Really Work
Tom Antion
047171870X
June 2005
Paperback
·
 
Book Description
Effective, affordable, low-risk online marketing techniques for small business owners
Most small businesses are not taking advantage of the powerful and inexpensive Internet-based marketing tools and techniques that are available to them. These tools and techniques can mean the difference between a viable business and closing up shop. But most of what small business owners hear or read about the Internet applies to large businesses with greater resources than their own, or comes from unreliable or shady sources. The Ultimate Guide to Electronic Marketing for Small Business gives the small business owner or aspiring entrepreneur the real-world tools and tactics to market their small business around the world with little investment and even less risk. Full of practical ideas on reaching new customers and...


Marketing Through Search Optimization
Alex Michael
0750659793
Sept 2003
Paperback
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Book Description
Search engine placement has become a key task for those engaged in website marketing because:

* Good positioning in search engines/directories dramatically increases visitor traffic.
* Optimizing search engine ranking is the most important and cost effective way of marketing a website.
* Customers use search engines more than any other method to locate websites.

Alex Michael and Ben Salter guide readers through proven techniques for achieving and measuring success, along with a review of the most important search engines and directories. Throughout the book there are numerous real case studies and tips to help the marketer build a world class web presence.

* Explains why and how marketers can and must optimize sites for searchability from the outset
* Describes how to optimize, for...


Winning Results with Google AdWords
Andrew Goodman
0072257024
July 22, 2005
Paperback
·
 
Book Description
Don't get lost in the digital haystack! With thousands of links for every search, the chances of your products being found online are slimmer than a needle. But there's good news: you can pinpoint your marketing message with help from Winning Results with Google AdWords . You'll discover AdWord essentials, how to bid for and win the keywords you want, how to track your results, and much more. Create a profitable ad campaign using online marketing, paid search, targeting, and leveraged branding.

From the Back Cover

Reach millions of targeted new customers right away!

With over 200 million searches per day on Google, and thousands of links for every search, the chances of your products being found online are slim…until now. Learn how to target your marketing...



Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time
Maria Veloso
0814472494
April 2004
Paperback
·
 
Book Description
In order for a Web site to sell effectively, it must appeal to the unique culture, mindset, and psychology of the Web. Simply put, what works in the brick-and-mortar world does not necessarily grab Web shoppers. Companies selling products and services online need to promote their wares with engaging copy that grabs attention and compels Web site visitors to buy. Web Copy That Sells presents copy strategies that have been proven time and again in the e-commerce arena. Maria Veloso, perhaps the most widely acclaimed Web copywriter in the world, reveals her revolutionary approach based on five simple questions, which, when answered, make the copy practically write itself. Veloso crams all the information from her 12-hour, $997 live seminars into a comprehensive book that will help any Web copywriter: * write...


Persuasive Online Copywriting: How to Take Your Words to the Bank
Bryan Eisenberg, et al
0971476993
September 15, 2002
Paperback
·
 
Nick Usborne, Author, Net Words: Creating High Impact Online Copy
"...An excellent, practical guide to writing with conversion rates in mind"

Larry Chase, WDFM.com Publisher and Author
"...this is a must have volume."

See all Editorial Reviews


Quick Answers to Web Marketing Questions
Alison Alsbury
027365327X
Dec 2002
Paperback
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Pay Per Click Search Engine Marketing for Dummies
Peter Kent
0471754943
February 2006
Paperback
·
 
Book Description
Plan and launch your PPC campaign and keep track of its progress

If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.

Discover how to
* Use the right keywords to trigger your ads
* Figure your breakeven point
* Write ads that reach your customers
* Calculate return on investment
* Use geo targeting
* Track your ad results

From the Back Cover

Plan and launch your PPC campaign and keep track of its progress

If...



Ebay Inventory the Smart Way: How to Find Great Sources And Manage Your Merchandise to Maximize Profits on the World's # 1 Auction Site
Joseph T. Sinclair, Jeremy Hanks
0814473598
March 30, 2006
Paperback
·
 
Book Description
You can't make money on eBay unless you've got stuff to sell. Here's how (and where) to get it. The chief concerns of any retail operation are where to get inventory and how to get the best prices and terms. These are ongoing business challenges that apply as much to eBay sellers as to traditional retailers. eBay Inventory the Smart Way is the first book to look exclusively at the most profitable strategies for finding reliable suppliers and marketable products. Readers will learn how to: * form relationships with wholesalers and obtain dealer status * finance purchases, manage inventory better, and use just-in-time delivery strategies * increase profits with drop shipping and co-op advertising * deal directly with manufacturers and wholesalers, "work" trade shows, and take advantage of trade organizations * research...


Web Marketing Real Estate Professional
Barbara Cox
0324136668
Mar 2001
Paperback
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World Wide Web Marketing
Jim Sterne
0471416215
Jan 2001
Paperback
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Review
"Jim Sterne's book is detailed, full of practical good sense and bang up to date--if you know nothing about web marketing you couldn't buy a better book." (Marketing, 6 December 2001) "...readable and practical, with lots of good advice..." (Computer Bulletin, September 2002)

Computer Bulletin, September 2002
…readable and practical, with lots of good advice…

See all Editorial Reviews


eBay Secrets : How to create Internet auction listings that make 30% more money while selling every item you list [DOWNLOAD: PDF]
Steven Ellis White, Bryon Krug
B0001MD1K8
July 1, 2004
Digital
·
 

Book Description
Do you want to make more money on eBay (or any other Internet auction site)? Or, are you looking for an easy second income?

Thousands of new users are joining eBay every day. You can take advantage of this trend and make a lot of money. But before you get started, there are some things you need to know.

eBay Secrets will walk you though the steps to getting your Internet auction business rolling. It is packed full of tips and secrets that will help you get more money for your auction listings.

eBay Secrets is based on the techniques that Steve White has been teaching students in his exclusive seminars on making money on eBay. Never before have all of Mr. White’s powerful money-making secrets been available in book format.

Here are just a few of the topics that are covered in the book:• The two...



eBay PowerSeller Secrets: Insider Tips from eBay's Most Successful Sellers
Debra Schepp
0072258691
October 2004
Paperback
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--AuctionBytes.com
"Full of good advice. [The authors] went out and talked to real PowerSellers, and their book shows it!"

Book Description
Learn from Hundreds of Top eBay Sellers Go beyond the basics and learn the trade secrets that have propelled the savviest entrepreneurs into eBay PowerSellers--those earning $1,000 to $150,000 per month or more through eBay auctions. Sharpen your skills with this healthy blend of time-tested business principles and the advice of real PowerSellers who share with you how they have achieved success. Get valuable advice on finding little-known sources for products, advertising your wares, managing inventory, collecting payments, keeping records, shipping, running an eBay Store, and much more. Plus, learn the keys to keeping your customers so happy they'll...


Syndicating Web Sites with RSS Feeds For Dummies
Ellen Finkelstein
0764588486
March 2005
Paperback
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Book Description
So you have a business and you have a Web site. Bravo! You’re doing all the right things to be successful. But wait — the information on your Web site needs to be updated, and your customers need to know. Good heavens, didn’t you spend half of last week doing that? There’s got to be a quicker, easier way to keep your clientele informed, and while we’re at it, how about building your business too?

RSS can come to your rescue, but first you need to know what it is and how to use it. Syndicating Web Sites With RSS Feeds For Dummies has what you need to know to get up and running fast—and with today’s flood of constantly-changing information, “fast” is a top priority.

Here, in plain English, you’ll find out how to: Use RSS to...



Work the Web, E-Marketing
Simon Collin
0471498971
Jan 2001
Paperback
·
 
Review
"Whether you are still planning a start-up or if you are hoping to bring your company's marketing efforts up to date, you will find that E-Marketing is an essential starting point." (Sales Director, January 2001)

"This title will offer a valuable insight into the techniques that can be utilised to promote your business." (Internet Works, March 2001)

"a useful starting point...comprehensive book....a great number of references to useful websites"... (Freelance Informer, October 2001)

"...provides an articulate, straightforward introduction to marketing online. Its breadth of scope is impressive..." (Arts Professional, 10 February 2003)

Book Description
The opportunities are endless but you need to know what you want to achieve and how to go about achieving...



The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
John Battelle
1591840880
September 2005
Hardcover
·
 
Book Review
If you pick your books by their popularity--how many and which other people are reading them--then know this about The Search: it's probably on Bill Gates' reading list, and that of almost every venture capitalist and startup-hungry entrepreneur in Silicon Valley. In its sweeping survey of the history of Internet search technologies, its gossip about and analysis of Google, and its speculation on the larger cultural implications of a Web-connected world, it will likely receive attention from a variety of businesspeople, technology futurists, journalists, and interested observers of mid-2000s zeitgeist.

This ambitious book comes with a strong pedigree. Author John Battelle was a founder of The Industry Standard and then one of the original editors of Wired, two magazines which helped shape our early...



Planning, Developing, and Marketing Successful Web Sites
M. Miletsky
0619035633
Apr 2002
Paperback
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Book Description
This innovative text provides future developers and designers information on how to think about creating a successful Web Site. Broken down into three sections, this comprehensive book covers the following areas: Planning and Analysis, Designing and Developing, and Marketing.

Book Info
Provides future developers and designers information on how to think about creating a successful Web Site. Covers planning and analysis, designing and developing, and marketing. For the programmer or developer who is serious about exploring the nature of a successful Web site.


Homemade Money: Bringing in the Bucks! A Business Management and Marketing Bible for Home-Business Owners, Self-Employed Individuals and Web Entrepreneurs Working from Home Base
Barbara Brabec
1590770013
August 25, 2003
Hardcover
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Book Description
A comprehensive management and marketing guide for individuals currently operating a business from home.


Successful Web Marketing for the Tourism and Leisure Sectors
Susan Briggs
0749435860
Nov 2001
Paperback
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Book Description
A world wide audience is now only inches away. Even the smallest tourism business in the remotest area of the world can reach international consumers who are sitting just 10 inches away from their computer screens.

From the Publisher
Susan Briggs is an independent tourism consultant and trainer. She has worked on many consultancy projects for a wide range of agencies, including the British Tourist Authority, the English Tourism Council, English Heritage, Historic Royal Palaces, several national museums, numerous hotels and local authorities. She is also the author of Successful Tourism Marketing now in its second edition.


eBay for Dummies, Fourth Edition
Marsha Collier
0764556541
January 30, 2004
Paperback
·
 
Book Description
eBay is the world's #1 online shopping destination and can be a bit intimidating for first-time users. Thankfully, though, the latest edition of eBay For Dummies addresses all the issues a first-time or inexperienced eBay user will confront. Readers will be up to date in no time on the latest changes in the eBay interface, fee structure, and methods for buying and selling. Readers will quickly be on the path that makes bidding, buying, and selling the fun it should be!

A Reference for the Rest of Us! Author Marsha Collier is a recognized eBay expert, thanks to her bestselling books, appearances as an instructor at eBay University events, and appearances on NBC's Today Show, ABC's The View, and numerous print and radio interviews Topics include: getting a user name, making first bids,...



eBay the Smart Way
Joseph T. Sinclair
0814472893
March 2005
Paperback
·
 
BookPage
The go-to resource for first-timers and veterans alike. --This text refers to an out of print or unavailable edition of this title.

San Luis Obispo Tribune December 2003
"well-organized for fast reference..the optimal combination of warnings and marketing strategies." --This text refers to an out of print or unavailable edition of this title.

See all Editorial Reviews


101 Ways to Promote Your Web Site : Filled with Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic
C.A., Susan Sweeney
1885068905


·
 
Patti Ellis-Hedden, http://www.everyopportunity.com
"Just the 'toolkit' we needed to successfully launch our online business!" --This text refers to an out of print or unavailable edition of this title.

Jeff Morris, http://www.LobsterDirect.com
"This is exactly the key information I needed for my Internet marketing campaign. Ask me if I'm doing cartwheels." --This text refers to an out of print or unavailable edition of this title.

See all Editorial Reviews


The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark.
Dan Kennedy
1593374968
May 2006
Paperback
·
 
Book Description
The Ultimate Marketing Plan, 3rd Edition is all you need to find your unique selling proposition and deliver it to the right prospects. You, too, can benefit from the easy step-by-step system that has already helped more than 5 million business owners! This guide shows you how to put together the most promotable message possible for any product or service including: Getting free advertising Fueling word-of-mouth Communicating effectively Filled with practical, no-nonsense ideas that will help you position your product, build buzz, and make money, this updated edition also includes expanded coverage on Internet marketing.

About the Author
Dan S. Kennedy has been writing sales letters for over twenty years for both large and small businesses. He is a popular speaker on...


Successful Website Marketing
Peggi Ridgway
0963583646
May 2005
Paperback
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Heidi Richards, Rose Marketing on a Daisy Budget, Publisher, PetalsNCents Marketing Ezine, November 2004
One of the best, most friendly web marketing books I have ever read. Strategies to create the website netpreneurs envision.

Joan Friedlander in the Return to Wisdom, Lifeworkpartners.com
An excellent resource for do-it-yourselfers. You have details, directions and worksheets. It's the worksheets I value most.

See all Editorial Reviews

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