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Head First HTML with CSS & XHTML (Head First)
Eric Freeman, Elisabeth Freeman
059610197X
December 8, 2005
Paperback
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Book Description
Tired of reading HTML books that only make sense after you're an expert? Then it's about time you picked up Head First HTML with CSS & XHTML and really learned HTML. You want to learn HTML so you can finally create those Web pages you've always wanted, so you can communicate more effectively with friends, family, fans and fanatic customers. You also want to do it right so you can actually maintain and expand your Web pages over time, and so your Web pages work in all the browsers and mobile devices out there. Oh, and if you've never heard of CSS, that's okay - we won't tell anyone you're still partying like it's 1999 - but if you're going to create Web pages in the 21st century then you'll want to know and understand CSS.

Learn the real secrets of creating Web pages, and why everything your boss told you...



HTML for the World Wide Web with XHTML and CSS: Visual QuickStart Guide, Fifth Edition
Elizabeth Castro
0321130073
September 2002
Paperback
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Book Review
It's important for anyone who creates Web sites--even those who rely on powerful editors like Dreamweaver or GoLive--to know HTML. The World Wide Web Consortium rewrote HTML as a subset of XML (dubbing it "XHTML 1.0") and the allowable code will eventually be stricter. Tags that are being phased out are labeled "deprecated"--current browsers can still handle them, but if you want your site to keep up with future browsers, not to mention conform to accessibility requirements, you will want to get on top of XHTML.

Of course, Elizabeth Castro manages to write books that not only speak to those who are already fluent in HTML, but are good for newbies too. She makes it a breeze to create sites that are visually stylish and technically sophisticated without the expense of buying an editor.

Among the topics covered in her new...



Mosaic for Windows
R. Raucci
0387979964
June 1995
Paperback
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Book Description
Mosaic for Windows is an informative book on how to use the most popular Internet navigation tool ever developed. By focussing on the PC Windows version of Mosaic (NCSA, AIR Mosaic, and Spyglass), including Web browsers like NetScape, WinWeb and WebSurfer, this book will provide an easy-to-follow guide to using a PC and Mosaic to browse, collect, and discover information and resources across the entire electronic world.


Winning Results with Google AdWords
Andrew Goodman
0072257024
July 22, 2005
Paperback
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Book Description
Don't get lost in the digital haystack! With thousands of links for every search, the chances of your products being found online are slimmer than a needle. But there's good news: you can pinpoint your marketing message with help from Winning Results with Google AdWords . You'll discover AdWord essentials, how to bid for and win the keywords you want, how to track your results, and much more. Create a profitable ad campaign using online marketing, paid search, targeting, and leveraged branding.

From the Back Cover

Reach millions of targeted new customers right away!

With over 200 million searches per day on Google, and thousands of links for every search, the chances of your products being found online are slim…until now. Learn how to target your marketing...



MCAD/MCSD Self-Paced Training Kit: Developing web Applications with Microsoft Visual Basic .NET and Microsoft Visual Basic .NET and Microsoft Visual C# .NET
Microsoft
0735619271
April 2003
Paperback
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Book Description
Get self-paced, from-the-source exam preparation and self-assessment for the skills measured by MCP Exams 70-305 and 70-315—core requirements for MCAD and MCSD certification. Features an enhanced testing tool and more labs and code examples.


Marc Andreessen and the Development of the Web Browser
Kathleen Tracy
1584150920
Oct 2001
Hardcover
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From School Library Journal
Gr 5-8-Tracy opens with an explanation of how Cold War communication needs led to the development of the ARPANET, the forerunner of what would eventually become the Internet. She then traces Andreessen's childhood and education, emphasizing his enduring fascination with computers. She also discusses his work at the University of Illinois where he helped create Mosaic, the first Web browser to make the Internet accessible to the general public, and explains how his disappointment with the handling of its marketing led to his development of the competing Netscape Navigator. She briefly describes his battle with Microsoft over supremacy in the Web-browser market and also details his latest Internet venture, Loudcloud. The author is admiring of her subject, emphasizing his creativity and philanthropy. Full-page...


Learning Web Design: A Beginner's Guide to HTML, Graphics, and Beyond, Second Edition
Jennifer Niederst
0596004842
June 2003
Paperback
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Book Description
In Learning Web Design, author Jennifer Niederst shares the knowledge she's gained from years of web design experience, both as a designer and a teacher. This book starts from the beginning-- defining the Internet, the Web, browsers, and URLs -- so you don't need to have any previous knowledge about how the Web works. After reading this book, you'll have a solid foundation in HTML, graphics, and design principles that you can immediately put to use in creating effective web pages. In the second edition, Jennifer has updated the book to cover style sheets and reflect current web standards. She has also added exercises that help you to learn various techniques and short quizzes that make sure you're up to speed with key concepts. The companion CD-ROM contains material for all the exercises in the book, as...


Make Easy Money with Google : Using the AdSense Advertising Program
Eric Giguere
0321321146
June 17, 2005
Paperback
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Book Description
Get your Web site to "show you the money" by using Google to draw more eyes--and wallets--to your content. In this friendly, four-color guide from veteran author and Web developer Eric Giguere, you'll learn all about Google's AdSense program and how you can use it to make your Web site or blog more profitable. Written in an easy-to-read, non-technical style, this book follows three average people--Claude, Stef, and Anita--as they learn to create money-making blogs and Web sites. Through their experiences, you'll learn: basic Web terminology; the Google Adsense nuts and bolts; how to host, build, and publish targeted ads and Google search boxes to your Web site; filter out inappropriate ads; track page performance; drive traffic to your site; and more. A four-part companion Web site...


Learn How to Program Using Any Web Browser
Harold Davis
1590591135
Jan 2003
Paperback
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Gary Cornell (from the foreword)
Learn to program ... with one of the best writers I know.

Book Description
"Learn How to Program Using Your Web Browser" is intended for readers of any age who want to learn how to program. It assumes no prior knowledge on the part of the reader, and there are no requirements for software purchase or installation beyond what is available on any contemporary computer. The software used for teaching programming will be JavaScript, which can be written using any text editor, and displayed in almost any Web browser, regardless of operating system. Despite the unfortunate word "script" in the language name, in actuality JavaScript is a modern programming language. Learn How to Program will teach the basics of programming using JavaScript. While displaying the results...


Ajax Hacks: Tips & Tools for Creating Responsive Web Sites
Bruce W. Perry
0596101694
March 2006
Paperback
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Book Description

Ajax, the popular term for Asynchronous JavaScript and XML, is one of the most important combinations of technologies for web developers to know these days. With its rich grouping of technologies, Ajax developers can create interactive web applications with XML-based web services, using JavaScript in the browser to process the web server response.

Taking complete advantage of Ajax, however, requires something more than your typical "how-to" book. What it calls for is Ajax Hacks from O'Reilly. This valuable guide provides direct, hands-on solutions that take the mystery out of Ajax's many capabilities. Each hack represents a clever way to accomplish a specific task, saving you countless hours of searching for the right answer.

A smart collection of 80 insider tips and tricks, Ajax Hacks...



Web Design in a Nutshell
Jennifer Niederst
0596001967
October 15, 2001
Paperback
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Book Review
In 1998, Jennifer Niederst wrote the first edition of this very successful book after she found herself spending way too much time chasing down the solutions to HTML problems. From hexadecimal color specs to mouseover scripts, the answers are all out there, but finding the exact one you need can soak up a whole day. "I wrote Web Design in a Nutshell because it was the book I needed--one place to find quick answers to my questions."

With all that's changed in the meantime, an overhaul is welcome. This is the rare book for designers that is almost completely nonvisual. It doesn't show what's hip in navigational bars or what the coolest colors are. Rather, it gives readers the kind of know-how that can make a difference between someone who just whips up pretty pages with WYSIWYG applications like Dreamweaver and someone who...



XHTML in Easy Steps: Web Pages for the Desktop & Mobile Internet
Mike McGrath
0760747954
September 2003
Paperback
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Book Description
Are you a professional seeking fast results? A student with limited budget? A home user in need of a simple learning aid? Self-employed with no time for formal training? Looking for cost-effectinve training for your staff? Eager to be more productive on your computer? If you've answered YES to any of the above, then this book is for you. Use it to grasp the essentials quickly and easily. In easy steps is the leading computer books series. In concise language, easy to follow layout and in easy steps, this series explains all that's important for everyday use--and more! Designed to save you time and guaranteed to give you the best value. Successfully used worldwide for self-teaching as well as an invaluable reference.


Google Advertising Tools : Cashing in with AdSense, AdWords, and the Google APIs
Harold Davis
0596101082
January 19, 2006
Paperback
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Book Description
When it comes to advertising on the web, you just can't argue with the numbers. A $7 billion market today is expected to grow to $18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to Google, which has changed the way the world publishes content - and advertises.

Google Advertising Tools from O'Reilly examines the business and technology behind making money with content and advertising on the web. This focused, easy-to-read guide shows you how to use Google's advertising services to make it happen. You'll find all the background information you need to work with Google AdSense, which automatically delivers text and image ads that are precisely targeted to your site, and...



HTTP: The Definitive Guide
David Gourley, Brian Totty
1565925092
September 2002
Paperback
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Book Description
Behind every web transaction lies the Hypertext Transfer Protocol (HTTP) --- the language of web browsers and servers, of portals and search engines, of e-commerce and web services. Understanding HTTP is essential for practically all web-based programming, design, analysis, and administration. While the basics of HTTP are elegantly simple, the protocol's advanced features are notoriously confusing, because they knit together complex technologies and terminology from many disciplines. This book clearly explains HTTP and these interrelated core technologies, in twenty-one logically organized chapters, backed up by hundreds of detailed illustrations and examples, and convenient reference appendices. HTTP: The Definitive Guide explains everything people need to use HTTP efficiently -- including the "black...


Web Animation Expert: All That You Need to Create Your Own Fantastic Web Animations
Graham Davis
1586636790
September 2002
Paperback
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Book Description
Beginning with the basic theory behind moving images, this starter’s manual explains how browsers understand Web animation; how to use it judiciously; and how to achieve a variety of effects. Find out exactly what you can animate, and different ways to create the illusion of movement. A number of simple techniques are displayed, with information on animating with Flash and animated type.


Ajax in Action
Dave Crane
1932394613
November 2005
Paperback
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Val's Blog
"A tremendously useful field guide specifically written for developers down in the trenches...waiting for the killer solution..."

Book Description
Val's Blog "A tremendously useful field guide specifically written for developers down in the trenches...waiting for the killer solution..."

Web users are getting tired of the traditional web experience. They get frustrated losing their scroll position; they get annoyed waiting for refresh; they struggle to reorient themselves on every new page. And the list goes on. With asynchronous JavaScript and XML, known as "Ajax," you can give them a better experience. Once users have experienced an Ajax interface, they hate to go back. Ajax is new way of thinking that can result in a flowing and intuitive interaction with the user.

...



Web Site Measurement Hacks : Tips & Tools to Help Optimize Your Online Business (Hacks)
Eric Peterson
0596009887
August 19, 2005
Paperback
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Book Description
In order to establish and then maintain a successful presence on the Web, designing a creative site is only half the battle. What good is an intricate Web infrastructure if you're unable to measure its effectiveness? That's why every business is desperate for feedback on their site's visitors: Who are they? Why do they visit? What information or service is most valuable to them?

Unfortunately, most common Web analytics software applications are long on functionality and short on documentation. Without clear guidance on how these applications should be integrated into the greater Web strategy, these often expensive investments go underused and underappreciated.

Enter Web Site Measurement Hacks, a guidebook that helps you understand your Web site visitors and how they contribute to your business's...



Designing Web Usability: The Practice of Simplicity
Jakob Nielsen
156205810X
December 1999
Paperback
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Book Review
Creating Web sites is easy. Creating sites that truly meet the needs and expectations of the wide range of online users is quite another story. In Designing Web Usability: The Practice of Simplicity, renowned Web usability guru Jakob Nielsen shares his insightful thoughts on the subject. Packed with annotated examples of actual Web sites, this book sets out many of the design precepts all Web developers should follow.

This guide segments discussions of Web usability into page, content, site, and intranet design. This breakdown skillfully isolates for the reader many subtly different challenges that are often mixed together in other discussions. For example, Nielsen addresses the requirements of viewing pages on varying monitor sizes separately from writing concise text for "scanability." Along the way, the author pulls no...



ASP.NET 2.0: A Developer's Notebook
Wei-Meng Lee
0596008120
June 7, 2005
Paperback
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Book Description
When ASP.NET hit the street a couple of years ago, it was a real eye-opener. Microsoft's tool for creating dynamic, server side web applications introduced Web Forms, a feature with the same rapid drag and drop convenience enjoyed by Visual Basic developers, along with a method for creating XML-based web services. ASP.NET was more than an upgrade of Active Server Pages it was a quantum leap ahead. Now Microsoft has a new version of ASP.NET as part of its upcoming next generation release of the Visual Studio .NET development platform. ASP.NET 2.0 is already available in beta release, and web developers are anxious to get a good look at it. That's exactly what our new Developer's Notebook allows you to do. More than just an introduction to ASP.NET 2.0, this practical guide acquaints you with all of the new...


Creating Web Sites: The Missing Manual (Missing Manual)
Matthew MacDonald
0596008422
October 26, 2005
Paperback
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Book Description
Think you have to be a technical wizard to build a great web site? Think again. For anyone who wants to create an engaging web site--for either personal or business purposes--Creating Web Sites: The Missing Manual demystifies the process and provides tools, techniques, and expert guidance for developing a professional and reliable web presence.

Like every Missing Manual, you can count on Creating Web Sites: The Missing Manual to be entertaining and insightful and complete with all the vital information, clear-headed advice, and detailed instructions you need to master the task at hand. Author Matthew MacDonald teaches you the fundamentals of creating, maintaining, and updating an effective, attractive, and visitor-friendly web site--from scratch or from an existing site that's a little too simple or...



JavaScript for the World Wide Web: Visual QuickStart Guide, Fifth Edition
Tom Negrino
032119439X
June 2003
Paperback
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Book Review
JavaScript is great, but at best it is a complementary language for Web development. JavaScript for the World Wide Web offers a productive, how-to style that lets you solve a problem or pick up a trick and then move on with the rest of your work.

Consistent with other members of Peachpit's Visual QuickStart Guide series, this title makes wise use of side-by-side explanations and screen shots, as well as code snippets and their analysis. This approach gives readers the feeling that the authors are sitting by their side and showing them how to code scripts. Most subjects are handled with numbered steps, such as "Validating Zip Codes," and useful tips punctuate the text.

The book introduces the whole concept of JavaScript in a fast-moving but readable chapter and then moves into solving real-world challenges. The authors...



Eric Meyer on CSS: Mastering the Language of Web Design
Eric A. Meyer
073571245X
January 2003
Paperback
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Book Description
There are several other books on the market that serve as in-depth technical guides or reference books for CSS. None, however, take a more hands-on approach and use practical examples to teach readers how to solve the problems they face in designing with CSS - until now. Eric Meyer provides a variety of carefully crafted projects that teach how to use CSS and why particular methods were chosen. The web site includes all of the files needed to complete the tutorials in the book. In addition, bonus information is be posted.

Book Info
Serves as an in-depth technical guide or reference with a hands-on approach to teach readers about problems they face in designing with CSS. Softcover.

See all Editorial Reviews


The Linux Web Server CD Bookshelf CD-ROM
O'Reilly & Associates (Author)
0596002084
October 15, 2001
Paperback
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Book Review
For every Linux consultant who goes to job sites with a four-pound computer and 15 pounds of books, O'Reilly & Associates has a solution: The Linux Web Server CD Bookshelf. It's a searchable collection of six books on the subject of the Linux operating system and its role as a platform for Web sites. The six included books are:

Running Linux, Third Edition Linux in a Nutshell, Third Edition CGI Programming with Perl, Second Edition Apache: The Definitive Guide, Second Edition MySQL & mSQL Programming the Perl DBI

It's all there: Linux, HTTP services, databases, and scripting. Linux in a Nutshell ships with this kit in its traditional paperbound form.

Would you want to read a book cover-to-cover on your computer screen? No. Is the formatting as nice here as in the printed versions of the books? No. Are the...


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