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Good Poems
Selected by Garrison Keillor
0142003441
August 2003
Paperback
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From Publishers Weekly
Poetry is a regular feature on Garrison Keillor's NPR radio show A Prairie Home Companion, but for the last five years, it has formed the core of The Writer's Almanac, a daily, five-minute, 7 a.m. show on which Keillor reads a poem. Good Poems selects 350 pieces of verse from among the thousands that have been read on the Almanac for "Stickiness, memorability.... You hear it and a day later some of it is still there in the brainpan." Divided by subject-beginning with "O Lord," moving through "Day's Work," "Sons and Daughters" and through to "The End" and "The Resurrection"-the book includes work by writers past (Burns, Dickinson, Bishop, Williams, Shakespeare) and present: Robert Hass, Lisel Mueller, Tom Disch, among many others.Copyright 2002 Reed Business Information, Inc. --This text refers to the...


Selling Your Services
Robert W. Bly
0805020411
June 1992
Paperback
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From Library Journal
Although there seems to be a plethora of sales books available, Bly, a market consultant, makes a compelling case for the inclusion of this title on a library's shelf. It is his contention that while the American economy is shifting from a product-producing to a service-providing one, the majority of sales books still tend to be product-focused. Recognizing that there are some similarities in approaches, he concentrates on the differences and provides a five-step Service Selling Process that will enhance the service provider's sales program. Organized to highlight and explain each of these different steps, this easy-to-read and practical book should appeal to those readers desiring to learn how to market their services. Recommended.- Robert Logsdon, Indiana State Lib., IndianapolisCopyright 1991 Reed Business...


Encyclopedia of Business Letters, Fax Memos, and E-Mail
Robert W. Bly
1564143759
January 1999
Paperback
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Book Description
Here is the most complete and up-to-date resource of model business correspondence for every conceivable occasion. From sample letters, memos and e-mails, this guide allows the user to use samples as is, or adapt for their own purpose. This book contains more than 300 model documents demonstrating the key elements necessary to convey the writer's message. Easy organization allows user to quickly identify the specific letter needed.

Book Info
Features hundreds of model letters, faxes and e-mail you can pick up and adapt to give your business writing the attention it deserves. Softcover. DLC: Business letters.


Elements of Business Writing: A Guide to Writing Clear, Concise Letters, Mem
Gary Blake
0020080956
August 1992
Paperback
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From the Back Cover
From an interoffice memo to a fifty-page proposal, this is the definitive guide to business writing. Anyone who has ever had to write any business document will find "The Elements of Business Writing" the single most effective tool for producing clear, concise, and persuasive prose. Equally useful to executives and support staff, it shows how to: write clearly and powerfully; rid writing of jargon and pompous language; organize material effectively; and avoid errors in spelling, grammar, and usage. (paper)


The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want
Gary Blake
0028626303
September 1998
Paperback
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Book Review
Gary Blake and Robert W. Bly have written a straightforward, well-organized guide to writing "copy intended to sell": ads, direct mail, brochures, catalogs, press releases, press kits, audiovisual promotions, Web-site material, and the like. Copywriting is different from any other writing, business or otherwise. Redundancy that reiterates. Superlatives! "Quotation marks." Sentence fragments. That's what sells. While Blake and Bly address each copywriting task individually, there are some rules that apply across the board: focus on the customer, not the product; use a conversational, friendly tone; use simple words and short sentences; and close with a "call to action" (involving the use of a coupon, Web-site address, toll-free number, etc.). One chapter, on "power copywriting techniques," discloses how to use ingredients...


Elements of Technical Writing
Gary Blake
0020130856
Dec 1993
Paperback
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Iron John: A Book about Men
Robert Bly
0306813769
July 2004
Paperback
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From Publishers Weekly
Bly redefines masculinity in a groundbreaking book that went toCopyright 1992 Reed Business Information, Inc. --This text refers to the Paperback edition.

From Library Journal
Bly, a major American poet who won a National Book Award in 1968, appears regularly at workshops for men. The book's title refers to a mentor-like figure in a Grimms fairy tale who serves as Wild Man, initiator, and source of divine energy for a young man. This marvelous folktale of resonant, many-layered meanings is an apt choice for demonstrating the need for men to learn from other men how to honor and reimagine the positive image of their masculinity. Bly has always responded to Blakean and Yeatsian intensities, preferring to travel the path lit by mythic road signs. His intent here...


A Little Book on the Human Shadow
Robert Bly
0062548476
January 1988
Paperback
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Book Description
Robert Bly, renowned poet and author of the ground-breaking bestseller Iron John, mingles essay and verse to explore the Shadow -- the dark side of the human personality -- and the importance of confronting it.

About the Author

Robert Bly's two most recent books of poetry are The Night Abraham Called to the Stars and The Winged Energy of Delight: Selected Translations. He is a longtime editor of literary magazines, the most recent of which is The Thousands. His awards include the National Book Award and two Guggenheims. His prose work includes The Sibling Society, The Maiden King (with Marion Woodman), and Iron John. He lives in Minneapolis, Minnesota.



Become a Reconized Authority in Your Field
Robert W. Bly
002864283X
Jan 2001
Paperback
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About the Author
Robert W. Bly became a self-made millionaire without selling, marketing, or going to prospect meetings-ever. He achieved this by positioning himself as a recognized authority in a small niche field: direct mail copywriting. He is the author of 50 books, many of which are on marketing, direct mail, writing, and communication, and has taught marketing and writing at New York University.


The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells
Robert W. Bly
0805011943
March 1990
Paperback
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Book Review
The Copywriter's Handbook is somewhat out of date. There are no references to Web sites or the Internet, and author Robert W. Bly advises that a freelance copywriter have a good typewriter. No matter. Bly has compiled an incredibly useful resource for budding, and even experienced, copywriters. Bly calls his book "a step-by-step guide to writing copy that sells." And that it is: Bly covers the writing of print ads, direct mail, brochures, catalogues, public-relations material, trade-journal articles, speeches, newsletters, commercials, and more. But equally informative is the substantial amount of space that he devotes to the copywriting business, in which he offers guidance in setting up a freelance copywriting business, getting hired by an ad agency, and hiring and working with copywriters (this section also includes a...


Robert Bly
Howard Nelson
023105310X
November 1984
Hardcover
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The Winged Energy of Delight
Robert Bly
0060575824
June 2004
Hardcover
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From Booklist
Bly, always forceful and clarifying, recalls the astonishment and gratitude he felt when he first read the work of contemporary European and South American poets in the 1950s. He soon set himself the task of translating the poets who spoke most resonantly to his soul, thus discovering the immense joys and challenges of the art of translation. Over the years, Bly extended his inspired efforts to include Horace, poets of India and Persia, Neruda, Lorca, Rilke, and beyond, and he now gathers together selected translations of poets remarkable for their exaltation and outrage, spirituality and rebelliousness, lyricism and compassion. Bly introduces the poets with incandescent interpretations of their work and summaries of their lives, heightening the enjoyment of the poems that follow, including works by the Swedish poet Tomas...


Webster's New World Letter Writing Handbook
Robert W. Bly
0764525247
December 2003
Paperback
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Book Description
Expert tips and 300 sample letters make business and personal correspondence a snap. When trying to close a sale, answer a complaint, or offer thanks, a well-crafted letter can make all the difference. Packed with practical advice and 300 easy-to-adapt sample letters, this all-purpose guide shows readers how to write letters that get results -at work and at home. Covering the nuts-and-bolts of letter writing as well as the secrets of high-impact prose, the book delivers proven recipes for attention-grabbing introductions, persuasive arguments, memorable phrases, and closing clinchers. Best of all, it offers guidance on business and personal letters for every circumstance, from job hunting, selling, fundraising, and asking favors to giving a reprimand, responding to criticism, expressing sympathy, and declining...


The Winged Energy of Delight
Robert Bly
0060575867
May 2005
Paperback
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From Booklist
Bly, always forceful and clarifying, recalls the astonishment and gratitude he felt when he first read the work of contemporary European and South American poets in the 1950s. He soon set himself the task of translating the poets who spoke most resonantly to his soul, thus discovering the immense joys and challenges of the art of translation. Over the years, Bly extended his inspired efforts to include Horace, poets of India and Persia, Neruda, Lorca, Rilke, and beyond, and he now gathers together selected translations of poets remarkable for their exaltation and outrage, spirituality and rebelliousness, lyricism and compassion. Bly introduces the poets with incandescent interpretations of their work and summaries of their lives, heightening the enjoyment of the poems that follow, including works by the Swedish poet Tomas...


101 Ways to Make Every Second Count: Time Management Tips and Techniques for More Success with Less Stress
Robert W. Bly
1564144062
May 1999
Paperback
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My Sentence Was a Thousand Years of Joy
Robert Bly
0060757183
May 2005
Hardcover
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From Publishers Weekly
Bly's first book of verse since last year's The Winged Energy of Delight: Selected Translations is also his second collection of what he calls ghazals: unrhymed, intensely wrought 18-line pentameter poems based on the Urdu form of that name. Bly's ghazals let him leap from topic to topic, showcasing exclamations and single images: "We are the sparrow that flies through the warrior's/ Hall and back out into the falling snow," he announces in "Brahms," one of many poems that aim "to praise all the great musicians." (Haydn, Rameau and the virtuosi of sitar and tabla get tributes, as do biblical characters.) Many stanzas pivot on Bly's speech to himself ("Robert, you're close to joy but not quite there"); always Bly strives for passionate wisdom. The results, when pushed through Bly's more Iron John–like...

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